Title: Marketing Cloud Personalization Developer
Location: Remote
Job Summary
Rockwoods is hiring a Marketing Cloud Personalization Developer to build, own, and maintain the continuity of the data model, catalog architecture, and Data Cloud connectivity for an omnichannel personalization strategy. This role creates foundational models, catalog structures, and Affinity Mapping for banner personalization, on-site experiences, A/B testing, SFMC journey integration, and Digital Banking data, extending personalization signals into every member-facing channel.
Key Responsibilities
- Data Architecture: Lead data model creation and planning, including catalog objects, entity relationships, and Data Cloud connectivity for Affinity Mapping.
- Decisioning & Use Cases: Author and maintain decision rules, Einstein Recipes, and real-time event-driven personalization across multi-channel journeys.
- Cross-Functional Governance: Partner with Marketing, Data, and Product teams to maintain continuity of data models, governance, and roadmaps during platform migrations and vendor shifts.
- Performance & Operations: Own A/B testing, campaign performance monitoring, Marketing Cloud Connect integrations, and change management deployment discipline.
Qualifications
- Education: Four-year degree in Computer Science, Information Technology, or related field with at least 5 years of development experience (or 9+ years of equivalent professional experience without a degree).
- Experience: Minimum of 5 years of application/software/data-integration development experience, including 3+ years of hands-on implementation with Salesforce Marketing Cloud Personalization or a comparable real-time platform (e.g., Adobe Target, Dynamic Yield, Optimizely).
- Technical Skills: Advanced proficiency in AMPscript, Server-Side JavaScript (SSJS), SQL, JavaScript, HTML, and CSS.
- Certifications: Salesforce Certified Marketing Cloud Developer credential required. Salesforce Marketing Cloud Administrator or Data Cloud Consultant certifications preferred.
