Social Media Marketing Specialist

We have a client looking for a freelance B2B Social Media Specialist to shape and strengthen a B2B brand’s organic social presence for an industrial products organization based in Pennsylvania. This Long-term Contract opportunity will focus on building a more effective platform strategy, with particular emphasis on TikTok and short-form storytelling for technical audiences. The ideal candidate will bring a strategic mindset, strong client communication skills, and the ability to translate business goals into engaging social content recommendations.

Responsibilities:

• Review existing social channel performance and identify practical opportunities to improve reach, relevance, and audience engagement.

• Create an organic TikTok approach tailored to B2B buyers, emphasizing content themes and storytelling methods that resonate with technical and trade-focused audiences.

• Shape cross-platform social plans for channels such as LinkedIn, Facebook, Instagram, Reels, and Reddit to support broader brand visibility.

• Recommend effective content angles, posting cadence, voice, and creative formats that align with campaign goals and audience interests.

• Collaborate with internal creative and content stakeholders to guide the development of social assets and messaging.

• Work alongside digital and paid media partners to ensure alignment between organic activity and broader marketing efforts.

• Participate in client meetings, communicate strategic recommendations clearly, and present social insights when needed.

• Help inform execution priorities during the early stages of the initiative, where workload may be heavier as the strategy is established.

Requirements:

• Several years of experience developing and leading social media strategy in a marketing environment.

• Strong knowledge of TikTok best practices and a clear understanding of how short-form video supports audience growth and engagement.

• Proven background in B2B social media, with the ability to adapt messaging for business or technical audiences.

• Demonstrated ability to move from strategic planning into actionable guidance for content execution.

• Comfortable working in a remote setting while managing communication effectively with internal teams and clients.

• Strong presentation, collaboration, and stakeholder management skills.

• Experience with industrial, construction, plumbing, automotive, blue-collar, or trade-focused audiences is highly valued.

• Familiarity with both organic and paid social approaches, along with basic content creation or video editing capabilities, is a plus.