Creative Lead - Performance & App Marketing (Remote - EU Based)

REPLUG is a leading mobile growth agency helping mobile apps scale through Paid User Acquisition, App Store Optimization, Creative Strategy, and Growth Consulting.

We work with top brands and ambitious startups, providing data-driven strategies, hands-on expertise, and a no-BS approach to growth.

We’re looking for a Creative Lead – with focus on Performance & App Marketing – to take full ownership of REPLUG’s creative function, who can help us scale operations while maintaining the quality and strategic depth our clients expect.

This is not a people management role. This is a functional leadership role.

You will own how creatives are ideated, designed, tested, improved, and showcased across performance marketing, app store assets, and all REPLUG visual output.

Performance and app marketing creatives are the main focus of the role. At the same time, you are accountable for the entire REPLUG graphic department, including brand, social media, B2B marketing materials, website visuals, case studies, and internal assets.

We care more about ownership and ideas than titles or years of experience.

Tasks

1. Performance & App Store Creative Ownership and Execution

You own performance and app marketing creatives end-to-end. This includes both creative direction and hands-on execution.

You will:

• Work closely with the Performance Marketing and ASO teams to ideate new creative concepts based on research, data, and testing insights
• Translate performance data, user behavior, store analytics, and market research into concrete creative ideas
• Proactively propose new angles, hooks, messages, formats, and storytelling approaches
• Define what “good creative” means at REPLUG in a performance context, and raise the quality bar over time
• Personally design and iterate on Advertising assets for platforms such as Facebook, Instagram, TikTok, Google Ads, Display ads for main DSPs
• Personally design and iterate visual assets for App Store and Google Play Store (screenshots, feature graphics, icons, visual concepts)

You are accountable for:

• Creative relevance, clarity, and consistency
• Alignment between creative concepts and performance goals
• Making sure creative output is not just produced, but thought through, tested, and improved

2. UGC & Creative Experimentation

• Use and experiment with UGC creation tools and workflows
• Explore new creative formats, trends, and execution styles relevant to app marketing
• Test different hooks, narratives, and visual approaches
• Turn experiments and learnings into repeatable creative frameworks

4. Creative Systems & Quality Standards

• Define templates, creative guidelines, and internal standards
• Act as the quality gate for all creative deliverables
• Improve creative workflows to make production more efficient and scalable

5. REPLUG Brand & B2B Support

• Own the visual consistency of REPLUG across all channels
• Support B2B marketing initiatives in collaboration with our Head of Marketing
• Shape how creative work is showcased on the website, decks, case studies, and social media
• Ensure internal and external visuals reflect REPLUG’s positioning and quality standards

What success looks like

• Creative output clearly impacts performance metrics
• Creative is involved early in strategy discussions
• Clear frameworks and standards are used across clients
• REPLUG’s visual output is coherent, recognizable, and improving
• Clients see creatives as a competitive advantage

Your mission

Your mission is to make sure REPLUG’s creative output is:

• performance driven
• insight led
• continuously tested and improved
• scalable
• consistent across clients and internal touchpoints

You are not a service layer. You are a creative partner to Paid UA, ASO, B2B marketing, and the management.

Requirements

What we’re looking for:

• Experience working with performance marketing and app marketing creatives
• Strong understanding of how creatives influence performance metrics
• Hands-on experience (at least 2 years) with Paid UA and App Store assets
• Familiarity with UGC tools and creative testing workflows
• Ability to think in systems, not just single assets
• Comfortable with challenging ideas and being challenged
• Fluent in English
• EU-based and available for full-time collaboration

We do not care about:

• fancy titles
• perfectly linear careers
• number of years on a CV

We care about:

• ownership
• ideas
• execution
• curiosity
• willingness to go the extra mile

Benefits

• A yearly educational budget to invest in improving your knowledge in the digital and mobile marketing field
• You will work side-by-side with the two co-founders and a team of experts, gaining invaluable insights on how to successfully grow a business and delivering amazing app marketing campaigns
• You will be joining an early stage, high-growth mobile app marketing agency with possibilities to contribute first-hand to our success
• As part of the core-growth team, you will be having a chance to define your career path and grow with us as we keep expanding our business

What this role is (and is not)This role is hands-on and execution heavy

• Strongly connected to performance and data
• Focused on ownership and accountability
• Involved in both client work and internal brand work

This role is not A pure branding role

• A task receiving role
• A people management role
• A “just make it look nice” role

You lead the creative function. Not a team.

Our company is based in Berlin, but 50% of our employees work from other countries, and we foster a remote-first mentality across our growing agency. It doesn't matter where you are, as long as you deliver.