Marketing Communications Specialist

Position: Marketing and Communications ManagerLocation: Remote-Greater NYCFull TimeT2EARTH DNA Qualifications:

Our ideal candidate embodies the following core values:

• Grit – Perseverance through challenges to achieve success.
• Intelligence – Ability to think critically using first-principles reasoning.
• Communication – Strong listening skills and the ability to deliver thoughts and positions effectively.
• Principles – Integrity and alignment with T2EARTH’s purpose.
• Positive Attitude – A constructive, encouraging, and generous mindset.
• Goals-Oriented – Alignment with our sustainability and society-driven mission

About us:

T2EARTH, is an eco-friendly, revolutionary building materials company focused on delivering the next generation of fire-retardant and climate resilient wood products for the construction industry. T2EARTH designs and produces sustainable, high-performance wood products that are toxic-chemical-free and used across primary construction and infrastructure applications. Our mission is to change the paradigm of the wood industry by building a bold team and an agile business model changing the way we build our homes and commercial buildings and providing long-term environmental, social, and economic impacts while accelerating the Earth’s transition to a sustainable and affordable built environment.

We are dedicated to leading the way in all our communities, promoting a sustainable future for our neighborhoods, developing innovative customer solutions, and positively affecting the lives of our employees.

Role Purpose:

The Marketing & Communications Manager will serve as T2EARTH’s primary in-house marketing lead, responsible for executing marketing initiatives across content creation, digital channels, and marketing analytics.

This is a hands-on role focused on execution and measurable results. The successful candidate will work closely with leadership to translate company priorities into structured marketing initiatives, while managing digital campaigns, HubSpot marketing tools, and performance reporting.

The role will coordinate internally with Sales, R&D, and Operations and externally with PR firms, media contacts, and marketing partners to support brand visibility, lead generation, and overall marketing performance.

Key ResponsibilitiesMarketing Strategy, Operations and Analytics

• Plan and execute marketing campaigns that support product launches, brand visibility, and lead generation objectives
• Manage marketing operations in HubSpot, including campaign setup, email automation, landing pages, and lead management workflows
• Develop and maintain HubSpot reporting dashboards to track campaign performance, lead generation, and marketing contribution to the sales pipeline
• Analyze marketing performance data to identify trends, improve campaign targeting, and optimize marketing ROI
• Partner with the sales team to ensure marketing leads are properly captured, qualified, and tracked from initial engagement through the sales pipeline

Content Creation & Communications

• Write and publish website content, blog posts, case studies, press releases, and technical summaries
• Develop sales collateral, presentations, and executive-facing content
• Translate technical product information into clear, market-facing messaging
• Maintain brand voice consistency across all communications
• Support thought leadership and industry content initiatives

Digital Marketing

• Plan and execute paid and organic digital campaigns across LinkedIn, Instagram, Google, and other relevant platforms
• Manage content publishing and engagement strategy across company social channels
• Oversee website updates and landing page optimization to improve conversion and lead capture
• Support SEO initiatives to increase search visibility and inbound traffic

Media, PR & Outside Partner Management

• Serve as the primary point of contact for PR firms, media partners, designers, website developers, SEO consultants, and freelance marketing resources
• Coordinate media outreach initiatives and proactively identify relevant editors, trade publications, and industry journalists
• Support development and distribution of press releases and strategic announcements
• Assist in securing earned media opportunities within construction, sustainability, and building materials publications
• Manage scopes of work, timelines, deliverables, and performance expectations across external partners
• Ensure all external communications and marketing outputs are accurate, on-brand, and aligned with company objectives

Qualifications:

• 3–6 years of experience in B2B marketing, communications, or integrated marketing
• Strong writing and content development skills
• Demonstrated experience executing digital marketing campaigns across social, email, and web channels
• Hands-on experience with HubSpot marketing platform, including campaign tracking, email automation, and marketing analytics
• Ability to analyze marketing performance data and use analytics to improve campaign effectiveness and lead generation
• Experience managing social media channels and paid digital campaigns
• Highly organized with strong execution discipline
• Experience in technical, industrial, sustainability, or construction-related industries preferred

Education:

• Bachelor’s degree in Business, Marketing, Communications, or a related field required.

Compensation & Benefits

• Base Salary: To be determined (commensurate with experience)
• Performance Bonus Incentive
• Comprehensive health, dental, and vision benefits
• Equity/stock options for high performers
• Career growth and leadership opportunities within a fast-scaling organization

Why Join T2EARTH®?

• Be a part of a mission-driven company reshaping the building products and construction industry
• Represent products that are truly sustainable, code-compliant, and transformative
• Thrive in a collaborative, high-performance culture with room to grow
• Make a measurable impact in every conversation, every specification, every win

Ready to Build Something Better?

Apply through our LinkedIn portal

Let us talk. Submit your resume and cover note today.

Visit T2EARTH.com to learn more about our story and solutions.

T2Earth is an Equal Opportunity Employer. Employment decisions are made without regard to national or ethnic origin, color, religion, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.