Senior Specialist, Social Media

About the Opportunity:

The Senior Specialist, Social Media Content Strategy (Beauty) leads the development and evolution of the Beauty social strategy. This role shapes how Beauty is presented emotionally, culturally, and consistently across social platforms, driving desire through product storytelling, gifting moments, and sensorial experiences. The position is responsible for translating insights into ideas, content, and performance to build relevance and emotional connection with customers on social media.

Responsibilities:

• Develop and continuously evolve the Beauty category point of view on social platforms

• Understand the Beauty customer mindset, including usage occasions, gifting moments, and emotional drivers

• Monitor the competitive landscape to identify opportunities for distinct brand presence

• Adjust category strategy based on performance, cultural shifts, and business priorities

• Generate content ideas for Beauty launches, initiatives, and key moments

• Lead development of culture-driven content strategies beyond product launches

• Write clear briefs detailing ideas, intent, focus, channels, and execution needs

• Collaborate with Creative, Brand Marketing, and Merchandising teams to bring Beauty stories to life

• Work with other Category Strategists to ensure narrative cohesion across categories

• Support cross-category storytelling moments involving Beauty

• Participate in shared social media posting rotation according to the social calendar

• Ensure timely, accurate content publishing aligned with platform best practices

• Support real-time moments and social engagement with the team

• Analyze performance data to inform storytelling, creative approaches, and distribution

• Balance short-term performance with long-term brand and category equity

Requirements:

• 3 to 5 years of experience in social media and content strategy

• Proven success in creating brand narratives that drive engagement

• Strong knowledge of social platform best practices, performance factors, and content formats

• Analytical skills for reviewing metrics and making data-driven decisions

• Ability to build strategic presentations and communicate ideas to cross-functional teams

• Experience with social media management and analytics tools such as Dash Hudson

• Passion for social media trends, culture, and identifying timely moments

• Strong interest in beauty, lifestyle, and culture

Benefits & Perks:

• Click here for benefit details related to this position

Compensation:

• Posted Salary Minimum: $96,800.00 US Dollar (USD)

• Posted Salary Maximum: $132,195.00 US Dollar (USD)

• Actual compensation will depend on skills, experience, and geographic location

Note:

RemoteHunter is not the Employer of Record (EOR) for this role. Our purpose in this opportunity is to connect exceptional candidates with leading employers. We help job seekers worldwide discover roles that match their goals and guide them to complete their full application directly through the hiring company’s career page or ATS.