Director of Membership & Sponsorship

We are looking for a Director of Membership & Sponsorship to join our small but mighty virtual team at the Radiology Business Management Association. The Director of Membership & Sponsorship is responsible for driving growth across two critical areas: membership and sponsorship revenue. This role owns an established, successful sponsorship program and leads targeted membership marketing campaigns designed to attract, convert, and retain members. 

ResponsibilitiesMembership Marketing Campaigns 

• Lead membership marketing strategy and campaigns focused on recruitment, renewal, and retention 
• Design targeted campaigns aligned with organizational priorities and member segments 
• Collaborate with the membership engagement team to ensure campaigns support the full member lifecycle 
• Analyze campaign performance and adjust strategies to improve conversion and growth 
• Partner closely with the Membership & Engagement Manager to translate growth goals into engagement strategies that support recruitment, onboarding, and retention 

Sponsorship Program Leadership & Growth 

• Own and continue to grow a robust, mature sponsorship program 
• Develop sponsorship strategy across events, digital platforms, and year-round initiatives 
• Cultivate and renew sponsor relationships; identify upsell and expansion opportunities 
• Design and refine sponsorship packages, pricing models, and value propositions 
• Serve as the primary steward for sponsors throughout the year, proactively managing touchpoints, fulfillment, and value delivery to ensure strong relationships and positive partner experiences 
• Serve as a connective leader across membership, sponsorship, meetings, and communications to ensure cohesive execution and shared accountability 
• Track sponsorship revenue, retention, and performance metrics 

Event-Driven Membership & Sponsor Activation 

• Leverage events as key drivers for membership growth and sponsor value 
• Integrate membership messaging and sponsor visibility into event-related campaigns 
• Partner with meetings and education teams to align promotional strategies with program goals 
• Support pre-event and post-event membership and sponsorship initiatives tied to events 

Campaign Execution & Brand Stewardship 

• Oversee the development of campaign assets (email, social, landing graphics, sales materials) in partnership with the Marketing department 
• Utilize Canva to use campaign assets to create or guide visually compelling, on-brand materials 
• Ensure consistency and clarity across all membership and sponsorship communications 
• Support performance tracking and reporting to inform future strategy 

What This Role Is Not 

• Not responsible for day-to-day member service or engagement  
• Not a general marketing or communications role 
• Not limited to maintenance—this role is expected to grow and evolve programs 

What Success Looks Like 

• Sustained growth in sponsorship revenue and partner retention 
• Increased membership acquisition and renewal through targeted campaigns 
• Strong alignment between membership, sponsorship, and events 
• Clear performance metrics and reporting tied to growth goals 
• Sponsors and members see clear value in their investment 

QualificationsRequired 

• Demonstrated experience leading membership growth and/or sponsorship programs 
• Proven ability to drive revenue and conversions through strategic campaigns 
• Experience owning partner relationships and revenue targets 
• Strong project management and cross-functional collaboration skills 
• Comfort using data to guide decisions and measure success 

Preferred 

• Association or nonprofit experience 
• Radiology industry experience 
• Familiarity with CRM/AMS platforms and campaign tracking 
• Experience with Smartsheet software platform  
• Visual storytelling or campaign design experience (Canva or similar tools) 

We’re looking for someone who works well in a small team environment, is detail-oriented, self-driven, and organized.  This position is strategic and execution-oriented, combining relationship management, campaign leadership, and data-informed decision-making. While this role collaborates closely with membership engagement, meetings, and communications teams, it is focused on growth strategy and results—not day-to-day member service or general marketing.   

RBMA is committed to creating an inclusive company culture. We aim to foster a community where everyone can connect, belong and grow – regardless of their background. We recognize that diverse viewpoints are essential to driving innovation and untangling the complex issues that face our industry. RBMA is an equal-opportunity employer. 

RBMA is a completely remote organization, so you will need a designated in-home workspace. Occasional travel within the United States is required.  

The position will include a base salary and benefits, with a commission structure for success in sponsorship and membership growth. RBMA offers a full benefits package including 401(k), comprehensive medical/dental and disability insurance, paid time off starting at 21 days per year, 12 paid holidays which includes three flex holidays of your choice, flexible schedules, supportive parental leave policies, and a collaborative and innovative office culture.