CRM Manager - Remote

As CRM Manager at Capitanos Games Ltd., you are responsible for driving player engagement, retention, and lifetime value across our brands. This is a hands on operational role where you build, execute, analyze and continuously optimize CRM activities across lifecycle, segmentation and promotional campaigns. You will work closely with Commercial, Product, BI and VIP to ensure that our communication strategy is aligned with player behavior, local market insights and commercial targets. These are your responsibilities:

• Plan, execute and optimize lifecycle campaigns across email, SMS, push and on site messaging.
• Develop segmentation strategies based on player value, behavior and lifecycle stage.
• Own promotional calendar in collaboration with Commercial and Product.
• A/B test campaigns and continuously improve performance.
• Monitor KPIs such as retention, reactivation, LTV and campaign ROI.
• Work closely with BI to leverage data for smarter automation.
• Ensure compliance with local regulations and responsible gaming principles.

This is what we expect from you:

• You take ownership and move fast.
• You combine creativity with analytical thinking.
• You understand player psychology and what drives engagement.
• You are structured, detail oriented and commercially sharp.
• You are comfortable working in a fast growing, remote environment.

This is what we require from you:

• 2 to 5 years experience in CRM within iGaming.
• Strong experience with CRM tools and automation platforms.
• Solid understanding of segmentation, lifecycle marketing and retention mechanics.
• Data driven mindset with ability to interpret KPIs.
• Excellent English communication skills.

This is why you should choose us:

• Fully remote
• Competitive salary packages
• Profit sharing
• Sports/gym allowance
• Free therapy session
• Birthday gifts :-)
• Career growth and development
• Multicultural team
• 25 paid vacation days
• Great work-life balance and flexibility

Application Process:Submission of Application: Submit your CV along with a brief statement explaining why you are applying for the role and how your skills and experiences align with it. Psychometric Testing: Shortlisted candidates will be invited to participate in two psychometric tests designed to assess cognitive abilities, personality traits, and role-relevant aptitude. Interview Stage: Successful candidates from the psychometric testing stage will proceed to interviews with members of the Multiverse team, including your hiring manager and relevant stakeholders. Final Decision: Following the interviews, a final decision will be made regarding the candidate's suitability. Successful candidates will be notified of their offer of employment, along with details on onboarding and commencement. We look forward to receiving your application and embarking on this journey together at Multiverse! :-)