Performance Marketing Specialist (Google, Meta & YouTube Ads)

Location: Remote or Sydney-based, AustraliaPart-time: 2–3 days/week | Reports to: CEO | Immediate start availableAbout Provider Plus

Provider Plus is Australia’s leading NDIS consultancy, supporting providers with registration, compliance, audit preparation and ongoing growth. Our mission is to simplify the NDIS so providers can focus on delivering quality care. We’re a high-performance team that values initiative, collaboration and real-world results.

Lead our performance marketing engine

We’re looking for a part-time performance marketing specialist with proven experience in Google, Meta, and YouTube Ads to help us scale high-quality B2B lead generation. In this role, you’ll build, optimise and monitor performance campaigns across Google Search, Display, YouTube and Meta (Facebook/Instagram), working closely with the Growth team to ensure we hit our MQL and CAC targets each month.

You’ll be joining a results-focused, agile marketing function and will have direct access to leadership to implement strategy, share insights and take full ownership of performance outcomes. If you're a data-driven marketer who thrives on owning the full performance stack, from strategy and creative testing to optimisation, reporting and attribution, this is your chance to make a measurable impact.

Key responsibilities:Campaign management and execution

• Build, manage and optimise Google Search, Display, YouTube and Meta campaigns to drive high-volume lead generation
• Implement new creatives, audience strategies and bidding models
• Collaborate with the funnel builder and social team to align strategy and attribution

Performance monitoring and reporting

• Monitor daily campaign metrics including ROAS, CTR, CPC, conversion rate, MQL volume and lead quality
• Track and report CAC, LTV and MQL insights using BI tools
• Deliver weekly reports every Monday with performance breakdowns and optimisation insights

Creative and experimentation

• Launch A/B tests across headlines, copy, creatives, audiences and landing pages
• Share learnings and test outcomes with the team to inform future iterations
• Continuously improve lead quality and CVR through data-led experimentation

Data and compliance

• Optimise budget allocation using BI tools (e.g. Domo, Metabase, Power BI)
• Ensure compliance with platform policies and advertising regulations
• Stay ahead of the curve on platform changes, algorithm shifts and feature rollouts

You’ll be accountable for

• Meeting or exceeding monthly ROAS, CAC and MQL targets
• Ensuring 100% uptime of active ads (no inactive or overspending campaigns)
• Delivering weekly reports on time (every Monday)
• Running a minimum of two A/B tests per month across ads or landing pages
• Driving quarter-on-quarter improvement in lead quality and conversion rate

About you

• 2+ years’ experience running paid media campaigns across Google, Meta and YouTube
• Proven success improving ROI and lead performance in B2B environments
• Solid knowledge of performance metrics: ROAS, CAC, CTR, CVR, MQL, LTV
• Proficient in BI and analytics platforms (e.g. Domo, Metabase, Power BI)
• Strong understanding of A/B testing and CRO principles
• Excellent communicator, collaborator and strategic thinker
• Able to think creatively and adapt strategies in an evolving digital landscape, including the rise of AI-driven search and changing attribution environments

Bonus points if you have

• Experience working in or around NDIS, healthcare or compliance-heavy industries
• Copywriting skills or ad creative experience that helps campaigns stand out
• Experience with landing page builders or CRO platforms
• A proactive mindset when it comes to identifying and testing new performance channels (e.g. LinkedIn Ads, programmatic, native, Reddit Ads or emerging platforms) to drive incremental growth and diversify lead acquisition

What’s in it for you?

• Competitive part-time day rate or retainer, depending on experience
• Fully remote or Sydney-based hybrid work (your choice), but you must be based in Australia with full Australian working rights
• Work closely with a high-performing and values-driven growth team
• Flexible working hours with real autonomy and ownership
• An opportunity to grow with a mission-led business in a high-demand sector

NB: Please note that we are looking for someone who has demonstrated Google Ads, YouTube Ads and Meta Ads experience. This is not a general Digital Marketing role and we will only consider those candidates who are looking for a Performance Marketing (Paid ads) specific role.

What’s next?

To apply, please follow the link to our short Hireflix video interview here:

https://app.hireflix.com/public-application/684261295c80d54d4144c11b

You’ll be asked to answer a few targeted questions to help us understand your experience, strategic thinking and approach to funnel optimisation.

Due to the high volume of applications we receive, only candidates who complete the Hireflix process will be considered for the interview stage. While we can’t guarantee an interview for every applicant, we won’t be progressing anyone who hasn’t submitted a Hireflix response.