Digital Account Strategist (remote)

Digital Account Strategist (remote, Mon-Fri school hours)About Tactic Lab

Tactic Lab is a tight-knit team of digital specialists, most who left big agencies for better work-life integration and creative freedom. As Google, Microsoft, Meta, and LinkedIn partners, we help clients unlock marketing performance through smart advertising and analytics. 

About the role

We are looking for an experienced and confident digital marketer to join our growing team. Tactic Lab’s Digital Account Strategist is a senior role which integrates client strategies and objectives with today’s latest digital tactics and features, advocating for ongoing optimisation across the client/agency partnership.

Supported by a team of digital specialists, the Digital Account Strategist acts as the anchor point for clients as they navigate digital projects, analyses and campaigns.

Hourly rate of $50/hour during probation period (3 months) followed by $55/hour with annual leave loading (all equivalent to approx $107k/year full time pro-rated), super in addition to that.

Like all roles at Tactic Lab, this is a flexible role and would suit someone looking to work school hours. E.g. 4-5hrs/day, Mon-Fri, or another flexible arrangement.

Key responsibilities

• Translate client strategies and objectives into tangible digital projects and initiatives.
• Develop and maintain clear and effective client communication tools designed to highlight opportunities and celebrate wins.
• Conduct regular performance analyses to understand and improve the performance of client projects.
• Liaise directly with clients to assist specialist teams with project management, pitches and performance reporting.
• Keep clients informed and up-to-date with new options and digital tactics.
• Ownership of the agency’s client optimisation and testing programs.

Suitable candidates will

• Have demonstrated experience successfully working and managing client accounts/partnerships from home.
• Be comfortable analysing marketing data and developing data-driven advertising and conversion optimisation strategies.
• Have a sound understanding of the technical aspects of advertising and analytics platforms (eg. Google ads, Facebook ads, Google Analytics) in order to make recommendations and brief in new projects. Hands-on experience will be regarded favourably.
• Be comfortable presenting new ideas and projects to clients.
• Have experience in proactively bringing project highlights and behind the scenes developments up to the surface to clients.
• Be a self-starter who is confident adhering to the communication and workflow processes required to support our flexible/remote work model.

This role is designed to be remote/work from home, but some very occasional/brief interstate travel may be required through the year.