Head of Performance Marketing - mVAS

About SayHi

SayHi is the customer acquisition engine within 3Way Group, South Africa’s largest data-driven marketing and lead generation company. We specialize in acquiring and monetizing mobile subscribers for Mobile Network Operators and Digital Content Providers across Africa. Through performance-driven marketing, deep platform expertise, and strategic partnerships, we scale Value-Added Services (VAS) profitably and at speed.

Role Overview

We’re looking for a highly skilled and hands-on performance marketing manager, with extensive knowledge and experience in mVAS, mobile products and subscriptions, to join our digital marketing team at SayHi. This is not just a campaign management role — we need someone who has a wealth of knowledge in the mVAS space and can build and scale high-performing acquisition campaigns end-to-end across Meta, Google, TikTok, and Instagram.

You’ll be responsible for:

- Designing campaign strategies

- Building and launching campaigns from scratch

- Managing budgets and scaling winners

- Driving down CPAs and increasing LTVs

- Transferring expertise (IP) into our team to help us scale faster

If you’ve run your own ad accounts, grown digital products from zero, and are obsessed with performance data — we want to hear from you.

Key Responsibilities

·      Build and launch full-funnel paid campaigns on Meta, Google, TikTok, and Instagram

·      Own end-to-end performance of campaigns (setup, audience, bidding, creative strategy, scaling)

·      Monitor daily performance and optimize towards CPA, ROAS, and LTV goals

·      Perform A/B testing across creative, copy, audience segments, and landing pages

·      Provide weekly performance analysis and insights to internal stakeholders

·      Research competitor strategies and explore new channel opportunities

·      Create repeatable campaign frameworks, reporting templates, and SOPs to scale digital efforts

·      Advise on tracking, attribution, and analytics improvements

Requirements

Minimum 2 years experience in mVAS, mobile products and subscription funnels is a must. Applicants without mVAS experience will not be considered

Additional requirements

·      3–5+ years of experience building and managing paid digital campaigns across Meta, Google, and TikTok is a must

·      Proven ability to scale campaigns with performance KPIs (e.g. CPA, ROAS, LTV)

·      Deep platform knowledge — media buying is your craft

·      Proficient in performance reporting and analysis using Ads Manager, Google Analytics, and Excel/Google Sheets

·      Strong creative and messaging instincts — you know what hooks work

·      Highly autonomous, structured thinker, and able to operate in a fast-paced environment

·      Bonus: Experience working in a B2C mobile or telecom environment

What We Offer

·      The chance to shape and scale a high-growth digital product in the mobile services space

·      Access to large budgets and millions of monthly customers

·      A fast-moving, data-rich environment that values performance and ownership

·      A collaborative team culture with space for innovation and experimentation

Ready to build and scale what matters?

Send your resume and portfolio (if applicable) to lisa@sayhi.co.za. We’re looking for someone to start as soon as possible.