A new organic growth channel is being built around highly targeted social pages for the supplement space, each with its own character, audience, and voice. The content is designed to earn attention organically, build trust with specific demographics, and drive supplement sales through relevant affiliate offers.
As the AI Creative Strategist, you’ll own the thinking behind the content: developing new characters, finding angles that resonate with different audiences, writing hooks and scripts, and building a repeatable creative system that can scale across multiple pages. Beyond the core content function, you'll also help shape how this playbook gets taught internally - training our education division's coaches and students on what's working, and giving direct feedback to our engineering team on the tools you use every day.
This is a fully remote, full-time role.
WHAT’S IN IT FOR YOU
- A blank canvas. Start from zero and shape the avatars, angles, accounts, and content from the ground up.
- A path to leadership. Help build the team as it grows, with the opportunity to lead the entire creative division.
- A team around you. Work with an AI video editor and publishing support, so you can focus on strategy and copy.
- Freedom to test. No ad spend approvals or endless creative bottlenecks. Put ideas out, learn what works, and iterate fast.
- Simple production. Let the strength of the idea carry the content, without the heavy editing that paid creative often demands.
- Involvement across three business units. This isn't just a content role - you'll be building a new supplement division from the ground up, shaping how that playbook is taught inside the company's education business, and directly influencing the roadmap of its software platform.
- Real influence beyond your own function. What you learn building this from zero becomes the actual curriculum thousands of students learn from, and your daily use of AI tools directly shapes what the engineering team builds next.
WHAT YOU’RE GETTING INTO
- Invent the avatars: decide which demographics deserve a character, and which characters to kill
- Ship 10 to 20 new ideas, angles and hooks every single day
- Write and direct the scripts for 30 to 60 second organic Reels, then hand them to the AI video editor
- Own what gets tested across 5 to 10 or more Instagram and Facebook accounts, each with its own distinct personality
- Match message to demographic precisely: a man of 45 and a woman of 68 do not respond to the same hook
- Turn genuinely useful information into content that earns trust first, so the offer in bio lands second
- Read what the accounts are telling you, retire the avatars that stall, scale the ones that grow
- Build the department out once the model proves itself: strategists, editors, publishing
(~10-20% OF YOUR TIME)
- Once the model is proven, help build out course content for the company's education division, or train the internal coaches to teach it themselves
- Run a weekly group call teaching students directly how to apply what you've learned
- Give the software engineering team hands-on feedback on how to improve the internal AI tooling you use daily
WHO YOU ARE
- You come from the direct-response Meta advertising world, ideally supplements
- You have produced paid creative at real volume, in the hundreds to thousands of assets per month
- You are a strong direct-response copywriter, and hooks are the part of the job you actually enjoy
- You've developed angles, avatars and messaging for demographics nothing like your own
- You understand what moves men aged 40 to 50 versus women aged 60 to 70, and why one script cannot serve both
- You are fluent in AI creative tools. The current stack is Higgsfield, Google Flow, Omni and CapCut
- You’re comfortable making creative decisions from performance data and turning what works into the next round of ideas
- You've also worked on an info-product, course, or coaching-based offer (especially in the make-money-online / start-an-online-business space) - that combination of ecommerce/ supplement experience plus info/ coaching experience is the ideal profile for this role.
