Instructional Designer and Content Curator

The role

Are you passionate about creating engaging, bite-sized learning content that helps students and professionals build real-world skills?

We’re Potential.ly, an EdTech platform used by colleges and universities to embed career readiness, digital skills, and graduate attribute development directly into the curriculum and co-curricular programs.

We're looking for a creative, self-starting Instructional Designer / Content Curator to join us on a freelance / part-time basis.

What you’ll do

• Design bite-sized learning: Create 10–30 minute modules on career development, digital skills, and AI literacy.
• Curate the good stuff: Find credible videos, tools, and articles; add clear intros/outros and learning outcomes.
• Use AI (safely): Draft outlines, scripts and assets with approved tools (e.g., ChatGPT, Gemini, HeyGen) and edit ruthlessly.
• Partner with universities: Adapt provided materials into learner-friendly formats on our platform.
• Support onboarding: Work with our account managers to structure/transfer content during new client setup.
• Ship with care: Follow our patterns for accessibility (captions, alt text, contrast) and source/licensing hygiene.
• Work With Purpose: Help students and early-career professionals gain the skills and confidence to thrive in the modern world of work

Who we’re looking for

• You’re a hands-on creator who writes clearly, structures information well, and enjoys making learning that lands with young professionals.
• You’re good with digital tools and curious about how people learn.
• Can use AI creatively and efficiently to design content
• Show autonomy, self-direction, and practical thinking
• Friendly and collaborative
• Align with our focus on career readiness and digital skills for learners
• Bachelor’s or higher in Education/Learning Sciences/Instructional Design, Media/Communications/Journalism/Digital Media, Humanities/Social Sciences (e.g., English, History, Psychology, Sociology), or Business/Management/Marketing—or a closely related field.
• Experience in one or more of: instructional design/e-learning/L&D, teaching & learning technology, content production/copywriting, research/library curation, or EdTech customer success

Skills we care about

• Writing & structure: crisp, plain-English copy; logical sequencing; clear outcomes + quick checks.
• Tool aptitude: quick learner of digital tools
• Digital judgement: credible sources, tidy summaries, correct attribution/licensing.
• Interested inearning principles (applied): chunking, microlearning, retrieval practice, accessibility basics.
• AI-assisted workflow: comfortable drafting with AI, then editing for accuracy and tone.
• Reliability: can plan a week, work async, and iterate through 1–2 review rounds calmly.

The contract 

• We're a small, remote-first team with a shared mission: to increase student employability, lifelong learning, and social mobility through accessible and effective skills development.
• This job is initially offered part-time 24-30h per week, but can grow full-time
• Employee or subcontrctor
• Location: Remote in the UK or Europe 
• Salary range, depending on hours worked ca: £18k - £28k