Freelance Designer (Graphic & Digital)

This is a freelance role!About Plant People

Plant People was born when two friends chose the healing potential of functional mushrooms, adaptogens, and herbs over pharmaceuticals on their recoveries back to health after experiencing traumatic spinal surgeries and learning how to walk again. What started as a personal path to recovery became a mission to restore nature's nurture.

We make doctor-formulated, non-GMO plant and mushroom supplements designed to help people sleep deeper, focus better, feel calmer, and live well. We're B Corp and Climate Neutral certified, and you can find us in Whole Foods Market, Target, Erewhon, REI, JetBlue, Sprouts, and other forward-thinking partners across the country. We are one of the fastest growing supplement brands on the market and we're looking for teammates to join us on this adventure.

This role reports into the Co-Founder and Director of Marketing.

RESPONSIBILITIES

• Top line projects: brand, digital, graphic, packaging, emails and ads! :)
• Provide expertise across your toolkit: Adobe Creative Suite: InDesign, Photoshop, Illustrator, and working knowledge of Sketch
• Establish, develop and lead the creative direction for multi-platform, multi-channel marketing campaigns and initiatives that meet the business objectives of the organization and that advance the global brand and marketing strategy
• Own the design and creation of our packaging (primary and secondary structures), the shipping box customer experience as well as our entire website experience through seamless UX/UI
• Execute all aspects of the creative vision, including print (materials, packaging, etc.) and digital, ensure creative direction is retained throughout the whole production process
• Own the design and creation of our visual collateral to be used across digital and printed brand materials including, but not limited to: landing pages, social media, email, display banners, acquisition offers, marketing inserts, presentations and site content
• Partner with production partners regarding packaging and developers regarding digital initiatives 
• Provide expertise across your toolkit: Adobe Creative Suite: InDesign, Photoshop, Illustrator, and Figma. 3D experience is a plus.
• Create GIF animations and motion graphics in Photoshop, After Effects, etc.

WHO YOU ARE

• 3+ years design experience in-house, at an agency for a consumer goods and/or ecommerce company
• Highly productive, proactive with a demonstrated sense of urgency —a natural self-starter / multi-tasker, but not without deep thought
• Your design work will set an extremely high bar and act as an example which all designers want to follow
• Obsessive attention to organization and detail for accuracy in setup and deployment
• Everyone would describe you as uber-responsive, upbeat and positive
• Comfortable and excited by the ambiguity and ever-evolving needs of a startup environment, can juggle competing high-priority projects
• Strong team orientation with interpersonal skills to support cross-functional collaboration
• Excellent verbal and written communication skills