Head of Growth

At Orange Logic, we’ve been solving complex content challenges for over two decades—driven by innovation, curiosity, and a passion for impact, our intelligent Digital Asset Management (DAM) system, Orange Logic Platform, empowers organizations across industries to manage, access, and leverage their digital assets more effectively. We’re not just building powerful software—we’re building a team of bold thinkers, collaborators, and problem-solvers who care deeply about delivering real value. The Head of Growth is responsible for owning and scaling Orange Logic’s demand generation engine. This role is accountable for driving predictable pipeline growth through a mix of inbound, outbound, and account-based marketing initiatives. As a leader, you will shape go-to-market strategy, optimize budget allocation, manage cross-functional collaboration, and ensure marketing is a measurable revenue driver for the company.

You Role at Orange Logic:

• Own Demand Generation Strategy: Develop and execute a comprehensive demand generation roadmap that aligns with company growth objectives and sales targets
• Drive Predictable Pipeline: Define, implement, and continuously optimize programs that deliver high-quality leads, accelerate deal velocity, and increase win rates
• Lead Campaign Innovation: Build, validate, and scale new awareness and acquisition channels, ensuring a balance of short-term results and long-term brand demand
• Own and Optimize Budget: Manage the demand generation budget, ensuring optimal allocation of resources across campaigns, programs, and vendors, with clear ROI accountability
• Measure and Report Performance: Establish and track KPIs such as pipeline contribution, CARR influence, conversion rates, and campaign ROI. Regularly present performance insights and recommendations to the executive leadership team
• Lead Cross-Functional Alignment: Partner with Regional Marketing, Product Marketing, Content Marketing, Sales, Customer Success, Marketing and Revenue Operations to deliver integrated campaigns, ABM initiatives, and field programs that move prospects through the funnel
• Vendor & Agency Oversight: Select, manage, and evaluate external partners to scale efforts efficiently
• Operational Excellence: Work alongside Marketing Operations to own campaign processes and systems, ensuring smooth workflows, accurate lead routing, and optimal utilization of the martech stack. Build and maintain a structured experimentation framework with clear success/failure criteria
• Strategic Alignment: Ensure demand generation efforts reinforce Orange Logic’s brand positioning, balancing short-term pipeline acceleration with long-term brand awareness

Ideal Qualifications:

• Extensive Experience: 10+ years of demand generation experience, including leadership roles in B2B SaaS with enterprise-level deal sizes (six to seven figures) and long sales cycles
• Strategic ABM Expertise: Proven success designing and executing Account-Based Marketing strategies for high-value accounts and verticals
• Full-Funnel Mastery: Deep understanding of inbound, outbound, and lifecycle marketing tactics including SEO, paid media, email, nurture programs, field marketing, and partnerships
• Data-Driven Decision Making: Strong analytical skills to measure and optimize pipeline contribution, CAC, and ROI
• Cross-Functional Leader: Experience aligning with sales, product, and executive teams to drive shared outcomes
• Strong Communicator: Able to present strategy, results, and insights effectively to senior leadership
• Change Leadership: Ability to lead through growth-stage transitions, evolving GTM models, and organizational change
• Global Perspective: Experience managing demand generation across multiple geographies, tailoring campaigns to regional nuances
• Preferred: Experience in marketing technology (specifically HubSpot) or targeted industries, familiarity with modern martech stack (MAP, CRM, ABM platforms)
• Education: Bachelor’s degree in Marketing, Communications, or related field (MBA a plus)

Perks of joining the team:

• Competitive compensation
• Medical, Dental, & Vision Insurance
• Life & Disability Insurance
• 401(k) & Roth with 4% employer match (fully vested)
• 20 Days PTO
• 8 Weeks Parental Leave
• 8 Company Holidays
• Remote Work Environment

Compensation:

The target compensation for this position is $150,000 - 200,000 in most remote locations. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

How to get started:

If you're excited by meaningful challenges and want to build something that matters, we encourage you to apply!

By submitting this application, I certify that all information provided herein is true, accurate, and complete to the best of my knowledge. I understand that any false or misleading information may result in disqualification from consideration or, if discovered after acceptance, may lead to immediate dismissal.

Orange Logic is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all our employees.