Marketing Manager

Job Opportunity: Marketing Manager - Epilepsy Awareness

Are you passionate about making a difference in people's lives while leveraging the power of social media? Join our dynamic team at NETA, a leading organization dedicated to raising awareness about epilepsy and supporting those affected by it. We're seeking a talented Social Media Marketing Manager to help us expand our reach and impact across platforms like LinkedIn, Instagram, and Facebook.

About Us:

NETA is committed to increasing awareness, understanding, and support for individuals living with epilepsy through innovative medical research. Through education, advocacy, and community-building initiatives, we strive to create a world where epilepsy is widely understood and embraced with compassion.

Role Overview: Social Media Marketing Manager

Position Summary:

The Social Media Marketing Manager is responsible for developing and implementing comprehensive social media strategies to enhance brand awareness, engage target audiences, and drive business growth. This role involves creating compelling content, managing social media channels, analyzing performance metrics, and staying abreast of industry trends to optimize campaign effectiveness.

Key Responsibilities:

Strategy Development: Develop and execute social media strategies aligned with overall marketing objectives. Identify target audiences, key messaging, and content themes to maximize engagement and conversion.

Content Creation: Create high-quality, engaging content for various social media platforms, including posts, videos, images, and interactive media. Ensure content is relevant, on-brand, and optimized for each channel.

Community Management: Foster meaningful interactions with followers and community members across social media platforms. Monitor comments, messages, and mentions, and respond promptly with appropriate messaging.

Channel Management: Manage and optimize social media channels, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube. Schedule posts, monitor activity, and maintain brand consistency across platforms.

Campaign Execution: Plan and execute social media campaigns, including paid advertising, influencer partnerships, and user-generated content initiatives. Monitor campaign performance and adjust strategies to maximize ROI.

Analytics and Reporting: Monitor and analyze social media metrics and KPIs to measure campaign performance and identify areas for improvement. Generate regular reports to track progress and inform decision-making.

Trend Monitoring: Stay updated on social media trends, algorithm changes, and industry best practices. Apply insights to refine strategies and tactics for optimal results.

Cross-Functional Collaboration: Collaborate with internal teams, including marketing, sales, and product development, to align social media efforts with broader business objectives. Coordinate campaigns and initiatives to ensure consistency and synergy across channels.

Qualifications:

Bachelor's degree in Marketing, Communications, or related field.

Proven experience in social media management, preferably in a marketing or agency setting.

Strong understanding of social media platforms, algorithms, and best practices.

Excellent written and verbal communication skills.

Creative thinking and content creation abilities.

Analytical mindset with proficiency in social media analytics tools.

Ability to manage multiple projects and prioritize tasks effectively.

Strong teamwork and collaboration skills.

The Social Media Marketing Manager plays a crucial role in driving brand awareness, engagement, and growth through strategic social media initiatives. This position requires a blend of creativity, analytical skills, and strategic thinking to effectively reach and resonate with target audiences across digital channels.

Why Join Us:

Make a meaningful difference: Join a mission-driven organization dedicated to improving the lives of individuals with epilepsy.

Creative freedom: Bring your ideas to life and unleash your creativity in a supportive and collaborative environment.

Professional growth: Take on new challenges, expand your skill set, and advance your career in social media marketing.

Supportive team: Work alongside passionate and dedicated individuals who share your commitment to our cause.

If you're ready to use your social media expertise to drive positive change and raise epilepsy awareness, we want to hear from you! Apply now with your resume and a cover letter detailing why you're the perfect fit for this role.

NETA is an equal opportunity employer and welcomes candidates from diverse