Social Media Engagement Manager

Location: Remote (preference for EST time zone)

We are seeking a dynamic and detail-oriented Social Media Engagement Manager to join our growing team and support four women’s health-focused brands. This role is ideal for a passionate communicator with a strong understanding of social media platforms, audience engagement strategies, and the unique sensitivities of women’s health content. The ideal candidate will be proactive, empathetic, and confident in managing public-facing interactions in a timely and brand-consistent manner.

Key Responsibilities:Content Engagement:

• Post and repost content across multiple social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc.) for all four businesses.
• Actively monitor and engage with followers by replying to comments, DMs, and tagged posts.
• Identify and reshare relevant user-generated content, testimonials, and community highlights.

Community Management:

• Proactively identify and engage with new, values-aligned audiences, partners, and niche communities to grow each brand’s follower base and reach.
• Launch targeted engagement campaigns that spark conversation and encourage user-generated content—think spotlight challenges, “ask the expert” threads, or partner AMAs.
• Respond to questions, comments, and concerns in a compassionate and professional manner.
• Track engagement trends and recurring questions to help inform future content strategy.

Monitoring & Moderation:

• Monitor posts and comments for inappropriate, spam, or harmful content and act swiftly to hide, delete, or report when necessary.
• Maintain brand safety by ensuring all interactions align with community guidelines and brand voice.

Collaboration:

• Work closely with the content creation and marketing teams to align engagement strategies with campaigns and launches.
• Provide regular feedback and insights on audience engagement and sentiment.

Reporting:

• Track engagement metrics (e.g., comment volume, response rate, follower sentiment).
• Prepare monthly engagement summaries to inform strategic decision-making.

Qualifications:

• 2+ years of experience in social media management or engagement, ideally in wellness, healthcare, or women’s lifestyle brands.
• Deep understanding of social media trends, tools, and best practices.
• Exceptional written communication skills with a warm, inclusive, and professional tone.
• Ability to manage multiple brands while maintaining distinct voices and messaging.
• High emotional intelligence and the ability to navigate sensitive health-related conversations.
• Strong organizational skills and attention to detail.
• Proficiency with social media management tools (e.g., Sprout Social, Hootsuite, Later, Meta Business Suite).
• Experience with basic analytics and reporting is a plus.

Preferred:

• Background in women’s health, healthcare, or related fields.
• Experience working with mission-driven or multi-brand organizations.
• Understanding of HIPAA-adjacent considerations for social communication (training can be provided).

Additional Details

• This is a full-time remote position with flexibility, though availability during core EST hours is expected
• Employment requires a background check
• Please submit your résumé and 2–3 examples of standout brand interactions or engagement reports that showcase your approach and tone.