Content Marketing Manager - EdTech SaaS

About Us

MySchool is a web-based platform that helps schools organise their data, streamline their processes, and engage with their communities. Since 2008, we’ve supported over 300 schools worldwide with their daily needs. While we currently hold strong partnerships with governments and multinational organisations, our vision is to grow beyond our regional roots and become a global force in the EdTech industry.

We’re a team passionate about education and building solutions that make a real impact for administrators, teachers, students, and parents. At MySchool, we value collaboration, innovation, and a healthy work-life balance. Our diverse and inclusive culture is backed by tangible support: every team member has access to a well-being budget, a self-development budget, and a work-from-home budget.

The Role

As Content Marketing Manager at MySchool, you’ll be at the heart of our brand voice and storytelling. Our ideal candidate would be creative, eloquent, and business-focused so the value of our platform is clearly understood by our target market. You will make our content engaging, impactful, and resonating with our audience. From blog articles and case studies to landing pages, social media posts, and webinars, your work will inspire, inform, and convert.

What You’ll Do

• Develop and manage our content strategy in line with our marketing plan and across multiple formats.
• Commission and create expert content pieces (blog posts, guides, email sequences, case studies, landing pages, social media posts, videos, webinars, etc.)
• Ensure all content is consistent with our brand voice, style, and messaging.
• Collaborate closely with the Head of Marketing and cross-functional teams to validate and refine content ideas.
• Optimise content for SEO, engagement, and lead generation.
• Track performance metrics and use insights to continuously improve content effectiveness.

Must-Haves

• The applicant must be a native English speaker
• 4+ years of experience in content marketing or a content-focused role, preferably in B2B SaaS.
• Proven experience leading a content stream and delivering measurable results.
• Strong track record in developing and executing content marketing strategies.
• Proficiency in creating diverse content formats (blogs, white papers, ebooks, infographics, video scripts, ad copies, etc.).
• Strong analytical skills with the ability to leverage both qualitative and quantitative insights.

Nice-to-Haves

• Degree in Linguistics, English, Communications, or a related field.
• Experience with EdTech SaaS and software tools, or experience in the K-12 education sector.
• Solid knowledge of SEO best practices.
• Graphic design and/or video editing skills.

Why Join Us?

• Work on meaningful projects that impact schools and communities worldwide.
• Join a collaborative, innovative, and supportive team.
• Be able to affect MySchool’s brand voice.
• Enjoy flexibility with remote-friendly policies.
• Benefit from budgets dedicated to your well-being, professional growth, and home-office setup.

Our recruitment process

1. Screening interview (30 min)
2. Online psychometric test (1 hour)
3. Test assignment (offline)
4. In-depth interview (1 hour)
5. Submit 2 x references from your direct supervisor/line managers.
6. Final chat with the managing director
7. Offer