Social Media & Content Manager

About Us: 

• We are mumamoo, a modern infant formula company on a mission to support all feeding journeys and advocate for formula feeding families. We’re a fast-growing business founded and led by women, strong in entrepreneurial spirit and driven by a commitment to understanding our customer and their unique feeding journey without judgement.

About You: 

• Highly organised and self-motivated with a genuine love for social media, content planning and creation. You’ll know how to engage audiences with creativity (and humour!), while staying aligned with brand and purpose. You’ll join a purpose-driven brand where there is huge scope to make social impact and own your role with the backing of a supportive team culture that thrives on creativity and collaboration.

Position Summary

• A dynamic Social Media & Content Manager to oversee the planning, organisation, and growth of our digital marketing channels. You’ll manage content planning and execution across a wide variety of digital platforms, working closely with our wider marketing team.
• This role is perfect for someone with a love of social media and the modern parenting space. It offers flexibility to work from home and the chance to be at the forefront of digital growth in an expanding, female-founded FMCG business.
• The ideal candidate is organised, self-motivated, detail-oriented, and passionate about managing meaningful content that connects with our growing community.

Key Responsibilities

• Plan and and manage the monthly social media calendar in conjunction with the mumamoo founder/marketing team
• Oversee and create content for social media platforms (Instagram, Facebook, TikTok, YouTube and other platforms).
• Work with freelancers and internal stakeholders to develop digital assets (ads, videos, creative etc).
• Familiarity with analytics and social scheduling tools to continually optimise results. Stay up to date with digital trends, emerging platforms and competitor activity.
• Assist in the development of digital marketing campaigns across email, SMS, social media and website.
• Support the management of influencer and UGC content pipelines.
• Work with the paid media team with a view to grow ecommerce channels.
• Assist in other areas of marketing -  EDM, events, photos shoots and other activations

Key Skills & Experience

• 1–3 years experience in a digital marketing role or similar.
• Strong understanding of digital marketing channels, especially content creation, management and planning.
• Strong written and verbal communication skills.
• Excellent organisational abilities. Ability to self-manage
• Design skills or familiarity with tools like Canva, Capcut and other editing tools
• Experience with eCommerce brands, Klaviyo, Shopify, SMS Bump, Meta Business Suite, Google Ads Manager, SEO is highly regarded.

Remuneration

• Competitive remuneration, based on industry experience
• Ecommerce support offering a significant opportunity to upskill and stay current with emerging trends
• Remote friendly role with excellent flexibility
• This position starts on a part-time basis, with the potential to increase hours based on performance and company growth.

More info?

• Email us at hello@mumamoo.com.au