Marketing Manager

Product Marketing Manager:

Initial Contract OpportunityRemote OpportunityPacific Time hours required

Position Overview:

Our client is seeking a Product Marketing Manager to support a portfolio of consumer financial products within a fast-paced fintech environment. This role will focus on driving customer acquisition through product-led marketing initiatives and helping execute go-to-market strategies for several key financial offerings.

The Product Marketing Manager will play a critical role in analyzing campaign performance, identifying insights from the current season, and helping shape marketing strategy for the upcoming year.

This role requires a strong combination of product marketing strategy, campaign performance analysis, cross-functional collaboration, and project management within a dynamic environment.

Key Responsibilities

• Support development and execution of go-to-market strategies for a portfolio of consumer financial products

• Analyze results from the current campaign cycle and identify insights to inform future marketing strategies

• Track and measure performance of marketing campaigns and acquisition initiatives

• Map and report on campaign performance across multiple channels and customer segments

• Develop product messaging frameworks, positioning, and marketing claims

• Partner with Product, Legal, Growth Strategy, and Creative teams to ensure marketing initiatives meet compliance and brand standards

• Support the development and execution of customer acquisition offers and promotional campaigns

• Manage project timelines, deliverables, and cross-functional coordination across multiple initiatives

• Provide strategic support to the broader consumer ecosystem portfolio as needed

Required Qualifications

• 5+ years of marketing experience, preferably in product marketing or go-to-market strategy

• Experience in SaaS, technology marketing, or financial services marketing

• Experience working in customer-facing marketing roles focused on acquisition or product growth

• Exposure to digital marketing channels and understanding of how they contribute to acquisition strategies

• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously

• Experience collaborating with cross-functional teams including Product, Legal, Growth Strategy, and Marketing

• Excellent written and verbal communication skills

• Ability to work effectively in fast-paced environments with evolving priorities

Preferred Qualifications

• Experience launching or marketing consumer financial or fintech products

• Experience supporting go-to-market campaigns for digital products

• Experience analyzing marketing performance data and campaign insights

• Familiarity with acquisition marketing strategies and customer lifecycle marketing

• MBA or advanced business degree is a plus