Marketing Manager

Our client, a leader in the financial services industry, is looking for a Lifecycle Marketing Manager. This is a fully remote position that will align to the PST time zones!__*This is a 17-month W2 contract position with benefits & paid holidays!*

As a Lifecycle Marketing Manager, you will develop marketing campaigns that drive adoption and active use of financial services products for small businesses. With your skillset leveraging customer data, insights, marketing automation tools, and AI tools, you will also drive growth marketing, lifecycle marketing, and personalization initiatives for a leading FinTech company!

What You'll Be Doing:

• Implement segmentation techniques such as cohort age, behavioral scoring, product engagement, and AI/ML-informed intent signals to lifecycle marketing strategies
• Drive and enhance upgrade, retention, and trial conversion strategies
• Implement gamification best practices to boost product adoption, develop habit loops, and increase engagement across different lifecycle stages
• Build end-to-end marketing program schedules from kick-off, communicating timelines

Required Skills & Experience

• Bachelor’s Degree in Marketing, Business, Communications, or related field
• 3+ years of experience in Marketing Management, overseeing CRM marketing channels such as email marketing, push notifications, SMS, and/or in-product display ads
• Experience applying AI-driven marketing solutions, including AI/ML models or generative AI
• Experience with Amplitude, Tableau and reporting dashboards
• Experience using Asana, Jira, Workfront, QuickBase, or Workfront
• Experience with Figma, Canva, and/or Miro, Mural, or FigJamDesired Skills & Experience

• Prior experience in SaaS or tech industries strongly preferred!

Motion Recruitment Partners is an Equal Opportunity Employer, including disability/vets. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Employment is subject to the successful completion of a pre-employment screening. Accommodation will be provided in all parts of the hiring process as required under Motion Recruitment Employment Accommodation policy. Applicants need to make their needs known in advance.