Social Media Manager

This role is ideal for a creative professional passionate about fitness, wellness, and lifestyle branding. You will help establish a cohesive brand identity and launch a compelling social media presence for an Amazon affiliate brand focused on activewear, wellness, and self-care. The goal is to create a trusted, engaging lifestyle brand that resonates with fitness beginners and enthusiasts, driving audience growth and affiliate commissions through ethical promotion and strategic content. You will collaborate closely to deliver a brand style guide, a 30-day social media plan, content templates, and optimized profiles, setting the foundation for a successful online business. Deliverables

• Develop a comprehensive brand style guide tailored to the fitness and wellness niche.
• Create a 30-day social media content plan targeting fitness beginners and healthy lifestyle audiences.
• Design 10–20 reusable content templates for Reels, TikTok, and product-focused posts.
• Set up or optimize social media profiles for maximum engagement and discoverability.
• Provide a growth strategy for building an engaged audience and earning affiliate commissions.
• Offer guidance on ethical promotion of Amazon affiliate products.
• Optional: Ongoing content support or management.

Requirements

• Proven experience in brand design, social media strategy, or content creation for lifestyle, fitness, or wellness brands.
• Strong portfolio demonstrating clean, aesthetic, and cohesive branding work.
• Proficiency with design tools such as Adobe Creative Suite, Canva, or similar platforms.
• Deep understanding of social media platforms (Instagram, TikTok) and current trends in fitness and wellness content.
• Ability to develop actionable, manageable content strategies for new brands.
• Excellent communication and collaboration skills.
• Knowledge of affiliate marketing best practices and ethical promotion guidelines.
• Self-motivated, organized, and able to deliver high-quality work within agreed timelines.

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