About the Role
Muhu Marketing is an agency delivering CRM and customer marketing: segmentation, journeys, retention, and the tooling behind them, built and run inside our clients' own platforms. We're hiring a CRM/Lifecycle Executive to own campaign build, QA, testing, and platform administration across a portfolio of igaming brands, with real room to grow into managing campaigns start to finish.
What You'll Own
- Build campaign templates across email, Telegram, push, and SMS
- QA templates before send - copy, personalization tags, links, brand assets, disclaimers
- Execute A/B tests, track results, and document learnings
- Maintain Optimove segments/audiences and data hygiene
- Set up campaigns and configure bonuses in backoffice systems across client brands
- Own the campaign calendar handover to CS
- Ensure brand guidelines are followed across all templates
- Use AI tools confidently to generate and adapt copy and creative
What You'll Bring
- Real, hands-on CRM experience in iGaming/casino
- Optimove experience preferred
- Comfort with backoffice and bonus administration systems
- Sharp attention to detail - you catch what's off rather than executing on autopilot
- Quick to learn new platforms
- Proactive - you flag issues and ask questions as you build context
Why Join Us
Broad exposure across a portfolio of igaming brands. A strong foundation for growth in CRM and lifecycle marketing.
CRM · Lifecycle Marketing · Campaign Management · Optimove · iGaming · Online Casino · A/B Testing · Email Marketing · Marketing Automation · CRM Platforms · Bonus Configuration · Campaign QA · Remote
