As a Regional Marketing Program Manager, you will lead B2B event marketing initiatives across Western Europe, creating experiences that strengthen brand awareness and generate qualified pipeline. You will manage a diverse regional event calendar spanning customer events, partner-led workshops, roadshows, trade shows, and webinars. The role combines strategic program management with hands-on execution, from logistics and partner coordination to copywriting, email campaigns, and post-event follow-up. You will work closely with regional sales teams, strategic partners, prospective customers, and internal marketing stakeholders. Your ability to adapt global messaging to local B2B audiences will be key to driving engagement and registrations. This is an opportunity to take ownership of high-impact regional programs in a collaborative, remote-friendly environment within the digital mapping and location intelligence ecosystem.
Accountabilities
- Plan, coordinate, and execute a comprehensive calendar of regional marketing programs across Western Europe, including customer events, partner roadshows, workshops, trade shows, and virtual webinars.
- Manage end-to-end event execution, including webinar platform setup, venue coordination, vendor management, budgets, timelines, and operational details.
- Build and maintain detailed project plans, task lists, deadlines, and dependencies to ensure smooth delivery across all event activities.
- Serve as the primary marketing point of contact for regional partners, coordinating co-marketing initiatives, joint events, and shared webinars.
- Manage communications with prospective customers, attendees, and VIP guests before, during, and after events to deliver a high-quality brand experience.
- Partner closely with regional sales teams to ensure attendees are accurately tracked, scored, qualified, and handed over for appropriate follow-up.
- Write compelling promotional content for event landing pages, social media, webinar descriptions, invitations, and other campaign assets.
- Localize and adapt broader marketing messaging for B2B audiences across Western Europe, particularly within the mapping, geospatial technology, and location intelligence ecosystem.
- Lead regional email marketing campaigns, including registration campaigns, reminders, event communications, and post-event nurture sequences.
- Coordinate the creation, testing, and deployment of emails through the marketing automation function, using performance data to improve engagement and conversion.
- Monitor campaign and event performance, analyze relevant marketing metrics, and use insights to continuously improve regional programs.
- 3–5 years of professional experience in B2B marketing, with a focus on event marketing, field marketing, regional programs, or marketing program management.
- Previous experience or strong knowledge of B2B SaaS, mapping technology, GIS, geospatial technology, or location intelligence is highly preferred.
- Proven experience managing both virtual events and webinars using platforms such as Zoom or ON24, as well as in-person events, trade shows, or customer programs.
- Excellent copywriting skills, with the ability to translate technical or complex B2B concepts into clear, compelling, and action-oriented promotional content.
- Hands-on experience with email marketing initiatives, campaign execution, marketing automation workflows, and performance optimization.
- Strong understanding of marketing metrics, reporting, lead tracking, and using data to evaluate and improve campaign performance.
- Exceptional organizational and project-management skills, with a strong attention to detail and the ability to manage multiple timelines, stakeholders, and deliverables simultaneously.
- Confident communicator who can lead discussions with external partners and present plans, updates, and recommendations to internal stakeholders.
- Self-motivated and comfortable working independently in a remote or hybrid environment across Western European time zones.
- Fluent written and spoken English is required; fluency in another Western European language, such as German or French, is a strong advantage.
- A collaborative, proactive, and hands-on approach, with the ability to take ownership of programs from initial planning through execution and follow-up.
- Remote-friendly working environment in the Netherlands.
- Full-time opportunity within a regional B2B marketing function.
- High level of ownership over Western European marketing programs and events.
- Opportunity to work closely with strategic partners, customers, and regional sales teams.
- Exposure to the B2B SaaS, mapping, geospatial technology, and location intelligence ecosystem.
- Opportunity to combine event strategy, content creation, email marketing, partner engagement, and data-driven campaign optimization.
- Collaborative international environment with flexibility to work across Western European markets.
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
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