Marketing Manager

Mirada is a global medical imaging company with over 2000 sites using our technology worldwide. Our mission is to accelerate cancer care by equipping clinicians and healthcare professionals with the world’s best medical imaging. We blend the scale of an established business with the fast-moving pace of a start-up. With over 1.5 million patients treated each year using Mirada products, our work makes a real difference throughout oncology and cancer care.

We are looking for a commercially minded, hands-on Marketing Manager to join our growing team. This is a broad role with real ownership, covering HubSpot and marketing automation, partner co-marketing, digital campaigns, exhibition management, and website development. The expectation is that this person will turn marketing into a genuine revenue contributor and lead the function forward.

Main Duties and ResponsibilitiesHubSpot and Marketing Automation

• Take ownership of Mirada's HubSpot instance, driving adoption and building it into the central engine of our marketing activity

• Build and manage lead nurture workflows, contact segmentation, campaign tracking, and pipeline reporting within HubSpot

• Develop and execute direct email marketing campaigns to prospects, KOLs, and partner contacts

• Create dashboards and reports that clearly demonstrate marketing's contribution to revenue pipeline

• Work closely with the commercial team to ensure alignment between marketing activity and sales conversion

Partner Co-Marketing

• Develop and execute co-marketing programmes with Mirada's commercial partners including Canon Medical, Philips, TeraRecon, Optum, and Boston Scientific

• Build joint campaign assets aligned to partner brand guidelines and shared commercial objectives

• Drive sales-focused engagement with partner organisations, expanding contacts and deepening relationships to increase Mirada's embedded presence

• Coordinate sales enablement and product training with and for partners

• Ensure Mirada product messaging is accurately represented in all partner-facing materials

Digital Marketing and Campaigns

• Plan and execute paid and organic LinkedIn campaigns targeting nuclear medicine physicians, radiologists, oncologists, and procurement stakeholders

• Develop audience-segmented content strategies, manage campaign budgets, and report on performance against agreed KPIs

• Produce or commission marketing content including case studies, product sheets, application guides, and social media assets

Exhibition and Conference Management

• Own end-to-end planning and execution of Mirada's presence at key congresses including SNMMI, ASTRO, RSNA, EANM, CIRSE, and WMIS

• Manage all logistics from stand booking and design through to freight, staffing, on-site coordination, and post-event debrief

• Work with the commercial and BD teams to develop congress strategies and pre-show outreach to maximise return on investment

• Track exhibition spend against budget and report outcomes to senior stakeholders

Website and Brand

• Lead or contribute significantly to a refresh of the Mirada Medical website, ensuring it reflects the current product portfolio and brand identity

• Own day-to-day content updates, SEO, and web analytics monitoring

• Maintain brand consistency across all touchpoints in line with Mirada's visual identity guidelines

• Manage website enquiries and route qualified leads to the commercial team

Market Intelligence and Reporting

• Perform market research including monitoring trends and analysing competitor products, services, and activities

• Consistently gather and communicate the voice of customer and competitive intelligence to the wider organisation

• Prepare regular reports and presentations on marketing metrics for senior leadership

Compliance and Governance

• Comply with the requirements of the Quality Management System (QMS) and Information Security Management System (ISMS)

• Report Non-Conformances, Reportable Events, and Information Security Incidents

• Adhere to the company's policies on bribery and corruption at all times

• Such other duties as may reasonably be required

SKILLS AND EXPERIENCEEssential Skills

• Educated to degree level or equivalent
• Minimum 3 years B2B marketing experience with campaign ownership
• HubSpot (hands-on, platform ownership level)
• Partner or channel co-marketing in an indirect sales business
• LinkedIn campaign management, paid and organic
• Exhibition and conference logistics management
• Commercially minded with a demonstrable track record of linking marketing activity to revenue
• Strong project management skills; comfortable managing multiple workstreams
• Able to produce clear, compelling content for technical and clinical audiences
• Self-starter who operates effectively with autonomy
• Able to manage budgets and report on spend against outcomes

Advantageous Skills

• Formal marketing qualification (CIM or equivalent) desired but not required
• Experience in medical devices, healthcare technology, or life sciences
• Familiarity with theranostics, nuclear medicine, or oncology
• Website refresh or redevelopment experience
• Understanding of international market nuances, particularly North America and Europe

InteractionsInternal

• VP Commercial / Head of Marketing

• Business Development team

• Customer Success team

• Product Management

• Finance team

External

• Commercial partners and distributors

• Nuclear medicine physicians, radiation oncologists, medical physicists, and dosimetrists

• Radiologists, imaging technologists, and researchers

• Key Opinion Leaders and advisory board members

• Conference and exhibition organisers

• Web, design, and agency partners

Why Mirada:

• We are a socially impactful company. At Mirada, you will see how the products we create make a difference in the treatment of cancer.
• We are a company that is proud of people’s careers and want to give you the skills to progress and grow. We offer countless opportunities to learn new skills through coaching, mentoring and formal training.
• We actively emphasise the importance of a good work-life balance, as such we are a company that can flex to the commitments you have outside of work.
• We are a company that actively promotes wellbeing and champions a stigma-free environment. With numerous health and wellbeing initiatives, everyone at Mirada has the help and support to thrive both at work and away from work.

Please submit your CV and a short covering note explaining why this role is a good fit. We are particularly interested in examples of HubSpot work you have led and any co-marketing or exhibition projects where you can speak to measurable outcomes.