Account Growth Strategy Manager for DTC eCommerce Brands (Remote)

About Needle

Needle is on a mission to help brands with smaller teams achieve big growth with less effort. Our AI-powered marketing system replaces the bottleneck of 10+ tools, agencies, and freelancers with one platform that gets smarter every week. Brands using Needle grow 177% in a year while slashing marketing costs by 62%.

We're growing fast with 50%+ demo-to-close rates. We've raised over $2.4MM from investors like Iterative, Ethos Fund, EQ2 Ventures, and Goldbell. Now we're scaling our infrastructure to handle 10x growth.

You'll be part of the execution engine behind Needle's paid campaigns.

Why this role exists

Needle is AI-powered — the platform surfaces performance insights, powers creative generation, and keeps every channel in one place. But what makes marketing truly effective for our brands isn't just the AI. It's the humans directing it.

Every brand on Needle is supported by:

• An Account Strategy Manager - the human in the loop for strategy — setting direction, defining what to test, and making the judgment calls that keep brands growing.
• A Campaign Manager - the human in the loop for execution and performance — the person who takes a strategic direction and makes it work in the real world. Not just running campaigns, but reading signals, surfacing learnings, and bringing the on-the-ground judgment that shapes what gets tested next alongside the Account Strategy Manager.

This role is for an Account Strategy Manager.

What you'll be doing

• Own growth strategy for 10–15 client accounts: budget allocation, messaging, creative priorities, testing roadmap, and growth opportunities.
• Translate business goals into creative direction: define content pillars, campaign focus, and strategic briefs that guide concept generation.
• Review and elevate creatives before delivery: ensure they are strategically sound, platform-native, and aligned with client objectives.
• Analyze performance and identify learnings: review trends, extract insights, and adjust strategy based on results.
• Lead client communication: explain recommendations, manage expectations, and build trust through clear strategic guidance.
• Coordinate execution across teams and systems: Ensure strategy is translated into high-quality deliverables and outcomes.

Who you are

We're looking for a strategic operator with brand intuition… someone who's led marketing for a DTC brand or driven growth at a top-tier agency for multiple e-commerce brands, and now wants to multiply their impact across multiple brands.

Qualifications & experience

• 5-7 years in growth marketing or brand strategy, ideally as a Marketing Lead/Head at a DTC brand, or Senior Strategist at a performance or creative agency
• Deep strategic fluency: You instinctively connect value prop to differentiation to customer psychology to channel strategy. You know what drives growth before the data proves it
• Brand intuition: You can sense when a campaign feels off-brand or premium, rushed or intentional. You understand how to build long-term desire, not just short-term clicks
• Performance marketing chops: You've directed paid campaigns across Meta, Google, TikTok. You speak the language of ROAS, LTV, creative testing, and media mix
• Cultural awareness: You understand what's resonant right now in different verticals (wellness, fashion, CPG). You move with the times, not behind them
• AI-powered mindset: You're excited to leverage AI for execution while you focus on strategy. You refine prompts, guide outputs, and elevate quality… not just micromanage pixels
• Client communication: You build trust with brand founders and their marketers. You're the steady hand that makes them feel understood and challenged, not just serviced
• Location flexibility: LA/West Coast, Singapore or Kuala Lumpur (remote-first). If you're where we have team members, we co-work 1 day/week.

Who won't be a fit ❌

• Someone who's never led growth strategy for DTC brands or doesn't understand performance marketing
• Someone who needs to be in the weeds of execution (building calendars, writing copy, resizing ads)
• Someone who can't adapt to AI-powered workflows or is resistant to new tools
• Someone who lacks brand intuition and relies purely on data without strategic or creative instinct

Perks & benefits 🤩

• Competitive salary based on your experience, not a salary band.
• Flexible, remote-first work with ~1 day/week co-working if you are based in Los Angeles, Singapore or Kuala Lumpur
• High visibility and impact in a fast-growing startup.
• Equity in the company for a shared future.