B2B Marketing Specialist (Remote EU, B2B contract)

About Mira Mira is a San Francisco-based hormonal health company providing integrative care and hormonal testing for over 250,000 customers. In 2023, we were recognized by Inc. 5000 as America's fastest-growing femtech company. Mira’s breakthrough innovation was creating the market’s only FDA-compliant at-home hormone monitor with quantitative testing technology. From the beginning, our mission has been to make hormone data accessible and meaningful—so women can understand their bodies and make confident health decisions at every stage of life, from cycle health and family planning to hormonal imbalances and the menopause transition. We are committed to improving real health outcomes through personalized insights, cutting-edge technology, and science-backed data—turning hormone information into practical guidance for everyday wellbeing. About The Position We are looking for a B2B Marketing Specialist to help us grow and support our community of healthcare providers by managing lead generation, content strategy, and marketing initiatives that drive engagement and conversion. The ideal candidate is experienced in event marketing, content marketing, and digital campaign management. If you want to challenge yourself at a high-growth startup and make a difference in women’s health, join us! Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• 2+ years of experience in B2B marketing
• Hands-on experience with event and email marketing using tools like Lemlist and HubSpot
• Proficient in managing website CMS platforms and creating landing pages
• Highly independent, organized, and able to manage multiple projects with a solution-oriented, forward-moving approach
• Comfortable working cross-functionally in a fast-paced startup environment with limited resources and high ownership

Responsibilities

• Plan and execute B2B marketing initiatives, including webinars, live events, and lead generation campaigns targeting healthcare providers
• Own end-to-end campaign management: strategy, execution, performance tracking, and iteration
• Manage and optimize website content, landing pages, and email marketing to attract and convert healthcare providers
• Track, analyze, and report on campaign performance metrics (MQLs, conversion rates, CPL, engagement) with clear takeaways and action plans
• Manage marketing tech stack (HubSpot, Lemlist, CMS) and ensure data hygiene and attribution accuracy

Details The role is a remote position, with a 40-hour workweek, flexible working hours and occasional overlap with the US team. BenefitsWhat we offer

• You will work with a dedicated, highly-engaged, international team of professionals who are passionate about helping couples and individuals start their families
• We have a fast-paced and collaborative work environment where we encourage open communication, ownership, and independence
• In addition to a competitive salary, we offer a performance-based bonus system based on OKR
• We provide professional development opportunities - training courses, workshops, and seminars