SEO & Website Strategist

We are seeking a SEO & Website Strategist to lead one of our regions in organic growth. In this role, you will be the owner for a group of brand's organic growth, leveraging technical website management, on page optimization, and other tools to increase the brand's organic presence.

Core ResponsibilitiesSearch Engine Optimization (SEO) Strategy

• Strategic Roadmap: Develop and execute comprehensive on-page, off-page, and technical SEO frameworks to maximize organic visibility and market share.
• Content Intelligence: Perform sophisticated keyword research and competitive gap analysis to inform high-impact content strategies and SEO briefs.
• Technical Auditing: Conduct regular site audits using Ahrefs, SEMrush, and Screaming Frog to identify and remediate crawl errors, indexation issues, and schema opportunities.
• Authority Building: Oversee backlink profiles, internal linking logic, and metadata optimization to solidify domain authority and ranking stability.

Technical Website Management

• Ecosystem Oversight: Manage the WordPress environment, ensuring all updates, design iterations, and content deployments align with SEO and performance standards.
• Performance Optimization: Monitor and enhance Core Web Vitals, site speed, and mobile responsiveness to maintain a competitive technical edge.
• Developer Liaison: Act as the strategic point of contact for external designers and developers to execute complex technical fixes and site architecture improvements.

Data Analytics & Conversion Optimization

• Advanced Tracking: Architect and maintain robust measurement frameworks using GA4 and Google Tag Manager to track the full user journey and SEO ROI.
• Conversion Rate Optimization (CRO): Utilize heatmaps, session recordings, and A/B testing to identify friction points and implement UX/UI enhancements that drive lead generation.
• Performance Reporting: Synthesize complex data sets into executive-level monthly reports, providing clear, actionable insights for stakeholders.

Professional Qualifications & Expertise

• Experience: 3+ years of proven success in SEO strategy and website management, ideally within an environment focused on high-growth organic performance.
• Technical Mastery: Deep proficiency in the WordPress ecosystem, including experience with page builders (Elementor/Divi) and a functional understanding of HTML/CSS.
• SEO Toolset: Expert-level command of Google Search Console, Ahrefs, SEMrush, and Screaming Frog.
• Analytical Prowess: Advanced knowledge of GA4 and GTM; ability to derive strategic meaning from raw data.
• Strategic Communication: Exceptional ability to articulate complex SEO concepts to non-technical team members and align digital initiatives with broader business objectives.
• Adaptability: A proactive commitment to staying ahead of search engine algorithm shifts and emerging digital marketing trends.

EEOC statement: Heartland Home Services and its affiliated companies are dedicated equal opportunity employers and prohibit discrimination and harassment of any kind. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex (including pregnancy), sexual orientation, gender identity and/or expression, national origin, protected veteran status, disability, genetics, or citizenship status (when otherwise legally authorized to work) and will not be discriminated against based on such characteristics or any other status protected by the laws or regulations in the locations where we operate.