Head of Demand Generation

This global company, headquartered in Europe, has developed an AI-infused SaaS knowledge platform that enables customers to manage their compliance, regulatory, and risk needs in one place. They are leaders in a space that is not yet saturated.

They are seeking a Head of Demand Generation to serve as the visionary and strategic leader for the company’s global revenue acceleration efforts. This role is responsible for defining the overarching demand generation strategy, leading the team, managing the end-to-end customer journey, and ensuring marketing investments directly translate into measurable, high-quality pipeline and revenue growth across all GTM channels.

*This person can work remotely anywhere on the East Coast.

Key Responsibilities:

• Define and own the global Demand Generation vision, strategy, and multi-year roadmap, aligning all initiatives directly with company-wide revenue goals, new market expansion, and product GTM priorities.
• Lead, mentor, and manage the Demand Generation team, including the Demand Generation and Field Marketing Managers, to ensure high performance, cohesive execution, and continuous professional development.
• Partner with the VP of Marketing to provide Demand Generation insights and performance reporting to the CRO, CFO, VP of Sales, and Sales Development Director, ensuring strong alignment between marketing investment and revenue outcomes.
• Design and oversee the execution of integrated, multi-channel campaigns (digital, content syndication, events, nurture) with a focus on Account-Based Marketing (ABM) and pipeline generation.
• Directly manage the Demand Generation budget and resource allocation to maximize ROI and align spend with the highest-priority business outcomes.
• Ensure seamless collaboration and alignment across Content, Digital, Events, Operations, and Sales/SDR teams to optimize the entire prospect-to-customer funnel.
• Elevate the Sales Intelligence function, ensuring the Demand Generation team provides timely, actionable insights, prioritized prospect lists, and consistent messaging alignment for the Sales and SDR organizations.
• Own the development and maintenance of scalable frameworks and playbooks for lead follow-up, outbound messaging, and campaign activation.
• Own the overall marketing attribution model and reporting infrastructure (in partnership with Marketing Operations and RevOps) to accurately measure pipeline impact, cost-per-acquisition (CPA), and ROI across all campaigns and channels.
• Establish key performance indicators (KPIs) for the Demand Generation function and hold the team accountable for continuous testing, optimization, and improvement of acquisition funnels.
• Ensure the effective use of marketing technology (e.g., HubSpot, intent platforms) to deliver advanced segmentation, personalization, and intent analysis.

Key Requirements:

• 10+ years of progressive B2B marketing experience, with a minimum of 3 years in a leadership role overseeing a demand generation function.
• Proven track record of defining and delivering global, multi-million-dollar pipeline growth for B2B enterprise SaaS or AI platforms.
• Expert-level proficiency in CRM & marketing automation platforms (e.g., HubSpot), sales engagement platforms (e.g., SalesLoft), and marketing analytics/attribution technologies.
• Demonstrated ability to drive cross-functional alignment and accountability with Sales, SDR, and Product teams.
• Deep understanding of Account-Based Marketing (ABM) strategies and execution best practices.
• Strong executive presence and ability to present complex data and strategic recommendations to the C-suite and leadership.