Head of Marketing / Growth

All Open Roles Head of Marketing / Growth New York, NY, USA (Remote-friendly)

• Full-time
• Marketing

Salary range: $120,000–$155,000 + equity. Reports directly to the CEO. About This Role BAXUS has a product people love and a market that is waking up. What we do not have yet is a dedicated growth engine. That is where you come in. You will own the entire marketing function: brand, acquisition, retention, content, and community. You will take a platform with real traction and figure out how to pour fuel on it. You will work across product, sales, and engineering to build growth loops that compound. What You'll Do

• Define and execute the growth strategy across paid, organic, SEO, email, social, and partnerships
• Build and manage the content engine (blog, social, video, AI-assisted content at scale)
• Own user acquisition and retention metrics for the marketplace and app
• Drive launch marketing for new products (vending machine, wine expansion, premium memberships)
• Manage brand positioning as BAXUS scales from niche marketplace to category-defining platform
• Build and lead the marketing team as we grow

What We're Looking For Must Have

• 5+ years in growth or marketing leadership at a marketplace, DTC brand, or consumer platform
• You have scaled something before, not just optimized it
• Strong instincts for brand and storytelling, but equally comfortable with CAC/LTV math
• Comfortable with AI tools for content creation and workflow automation
• Hands-on executor who can also think strategically — you are the team on day one, then you build it

Strong to Have

• Experience marketing to collectors, enthusiasts, or luxury buyers

Why Join BAXUS BAXUS at its core is about bringing transparency, technology, access, and liquidity to the global spirits industry, from distiller to retailer to consumer and back. We sit at the crossroads of spirits and blockchain, solving big problems for both the drink and crypto worlds. Whether it's making spirits pricing more transparent and accessible, or turning a wishlist and home bar into a live marketplace, everything we're building delivers real value to real people. This is a startup, so it's fast, intense, and full of challenges — but also full of people who care deeply about the product, the culture, the history, the stories, and the magic of a liquid that people love and want to share with others across the globe. We've got big ambitions and a high-performing team that moves quickly, thinks strategically, and takes pride in building products that people actually use. If you're someone who thrives on ownership, enjoys being hands-on, and wants to help shape a category-defining company, you'll fit right in. Perks & Benefits

• Very remote-friendly
• Flexible hours and schedule
• Comprehensive health insurance benefits (health, dental, vision, and health stipends if outside of US)
• Unlimited PTO
• Lots of fun events and opportunities — we've sent staff to the Kentucky Derby, Kentucky Bourbon Festival, Solana Breakpoint & Accelerate, unique one-of-a-kind whiskey tastings, barrel pickings, distillery tours, and more

Interview Process

• 1.Intro Call (20 min)
• 2.Growth Strategy Deep Dive (45 min)
• 3.Portfolio / Case Review (45 min)
• 4.Final Round with CEO (30 min)

BAXUS is an equal opportunity employer. Apply for This Role Full Name * Email * Phone LinkedIn GitHub / Portfolio Resume (PDF, max 5MB) * Claude Session Export Share a Claude Code or Claude chat session that demonstrates how you work with AI. Export as JSON, Markdown, or text. Max 10MB. Why BAXUS? * Referrer Name I've read the "What You Should Know" section and understand this is a startup role. *