Branding Lead

Job Title: Branding Lead

Work Model: Remote, Worldwide.

About Lexivon

Lexivon is a fast-growing tool brand known for delivering pro-grade tools with strong performance, great value and an accessible price point. Trusted by professionals and DIYers alike, our products earn consistent best-seller placement and a high volume of positive customer reviews across major ecommerce platforms.

Role Overview

The Branding Lead will act as the central owner of how Lexivon products are presented to customers, working closely with Product Development, Graphics and Amazon teams. You’ll transform technical product information into clear, persuasive and conversion-focused content and direct the creation of visual assets to support it. This is a strategic and executional role, ideal for someone who takes ownership, thinks critically and ensures that every listing reflects the brand’s vision and drives results.

Key Responsibilities

Collaborate closely with the Product Development team to gather product details, identify missing information and conduct additional research to build a complete understanding of the product’s features and benefits.

Translate technical specifications into customer-focused messaging for product listings, manuals, packaging and marketing materials.

Create image briefs and collaborate with the Graphics team to ensure images align with the product positioning and marketing strategy.

Oversee the content and image creation process end-to-end, ensuring quality, consistency and accuracy across all deliverables.

Perform competitive research to identify opportunities for differentiation and strengthen messaging.

Review and approve final images and copy to ensure they reflect the desired positioning and are optimized for conversion on Amazon and other channels.

Coordinate between teams to make sure all elements of a listing (content, images, specs) are cohesive and aligned with the brand’s vision.

Qualifications

• Demonstrated ability to own and drive branding, content strategy or marketing initiatives ideally within ecommerce or Amazon environments.
• Proven ability to translate technical information into persuasive and accessible content.
• Strong ability to brief and collaborate with designers or creative teams.
• Excellent attention to detail and ability to spot inconsistencies or gaps in product information.
• Creative thinker with solid marketing instincts able to identify features worth highlighting and how to make them resonate with customers.
• Comfortable working cross-functionally, managing multiple inputs and driving projects forward independently.
• Familiarity with tools, home improvement or technical products is a plus.

Why Join Us

Lexivon is a strong, fast-growing tools brand and this role offers the chance to directly own and shape how our products are presented to the world. You’ll have real responsibility, real influence and a direct impact on how customers experience Lexivon.

📩 You can apply directly or email your resume to recruitment@sabrent.com