Creative Strategist

Ten million organic views a day. A paid side that's barely scratching the surface of that potential. And one role that determines whether this brand stays at $30M or breaks through $100M.

This isn't a job for someone who makes pretty ads. It's for someone who builds systems, testing cycles, iteration frameworks, a creative roadmap that actually compounds. The gap between those two numbers is mostly a question of who's sitting in this seat.

_This is a fully remote, full-time role._WHAT’S IN IT FOR YOU

• Full Ownership: First Creative Strategist hire. You build the performance creative system from scratch.
• Direct Impact: Your work is the primary unlock for the brand hitting $100M.
• Performance Upside: Bonus tied directly to your top-performing creatives.
• Growth Path: Clear trajectory from Creative Strategist to Head of Creative/Creative Director as the team scales.
• Learning Budget: $1,000–$2,000/year for courses, training, and mentorship.
• Founder Access: You report directly to the founder. No middle management, no bureaucracy.
• Time Off: 25 days paid vacation per year.

WHAT YOU’RE GETTING INTO

• Own the end-to-end creative strategy for Meta, moving the account from repurposed organic content to purpose-built performance creative.
• Develop 5–10 new creative concepts per week, including hooks, angles, scripts, and CTAs, with a focus on hitting a 10% monthly hit rate.
• Analyze performance data (CPA, ROAS, Hook Rate, Hold Rate) to identify why ads are winning or losing and translate those insights into the next testing batch.
• Brief and collaborate with in-house editors to ensure high-volume, high-quality production of ad assets.
• Build and maintain a creative testing roadmap and a "learnings database" to ensure every test contributes to a documented strategy.
• Conduct continuous competitor research and market analysis to stay ahead of trends in the DTC and sleep space.
• Master the use of AI tools (Claude, Midjourney, Runway, etc.) to accelerate ideation and content production.

WHO YOU ARE

• You have experience in creative strategy or performance marketing, specifically within the DTC ecommerce space.
• You have a proven track record of creating and scaling Meta ads, with the ability to speak to specific spend levels, ROAS, and hit rates.
• You are a systems thinker who doesn't just "have ideas" but builds repeatable processes for testing and iteration.
• You are data-fluent and comfortable inside Meta Ads Manager, pulling insights beyond surface-level metrics.
• You are a clear communicator who can write briefs so precise they require zero follow-up questions from editors.
• You are a proactive learner who actively consumes marketing content, newsletters, and communities to stay sharp.
• You thrive in a scrappy, hands-on environment and prefer executing to managing large, slow-moving teams.