Senior Email Marketing & Lifecycle Marketing Expert (Online DTC Brands)

About Lemon Adds

Lemon Adds is a performance-driven eCommerce growth agency scaling serious DTC brands across multiple verticals. We do not send pretty emails for engagement. We build revenue engines.

We are hiring an Elite Email Marketing Strategist who can fully own retention, increase LTV, and turn email into a predictable, scalable revenue channel.

This role is exclusively for operators with real Direct-to-Consumer (DTC) eCommerce brand experience.

If you have not worked inside or directly with DTC eCommerce brands, this role is not a fit.

Available to start immediately (or within 2 weeks)Role Responsibilities

• Own lifecycle email marketing strategy and execution for multiple DTC eCommerce brands

• Build, optimize, and scale all Klaviyo flows:

• Abandoned Cart
• Browse Abandonment
• Welcome Series
• Post Purchase
• Replenishment
• Winback
• Cross-sell / Upsell
• Develop and manage campaign calendars aligned with paid media and product launches
• Advanced segmentation and list hygiene management
• Structured A/B testing (subject lines, angles, offers, timing)
• Forecast revenue contribution from email
• Drive 25–40%+ total revenue contribution from retention
• Improve repeat purchase rate and customer lifetime value
• Collaborate with paid media, CRO, and creative teams

Mandatory Requirements

• 4+ years in DTC eCommerce email marketing (non-negotiable)

• Proven experience working with revenue-focused DTC brands

• Advanced Klaviyo expertise (conditional splits, dynamic content, flow architecture)

• Demonstrated track record generating 7+ figures in email revenue

• Strong understanding of conversion rate, revenue per recipient, AOV, and LTV

• Experience scaling brands doing $1M–$20M+ annually

• Direct response copy instincts

• Working knowledge of HTML/CSS for email

• Experience running structured A/B testing frameworks

Core Competencies

• Extreme attention to detail — you catch segmentation errors, broken links, incorrect dynamic fields, and revenue leaks before they cost the brand money

• Analytical problem solver — when revenue drops, you diagnose root causes (deliverability, segmentation fatigue, offer misalignment, timing) and implement solutions quickly

• Ownership mindset — you do not wait for direction; you identify opportunities and execute

• Systems thinker — you build scalable flow architecture, not one-off fixes

• Performance-driven — you care about revenue per recipient, conversion rate, AOV, and LTV more than open rates

• High accountability — you measure your success by revenue impact, not task completion

• Clear communicator — you can explain strategy and performance data to internal teams and clients

This Role Is Not For You If:

• Your experience is primarily B2B, lead generation, or newsletter-focused

• You have not worked with DTC eCommerce brands

• You do not understand unit economics

• You have never owned a revenue channel

• You avoid performance accountability

Compensation:

• Competitive base salary plus performance incentives
• Fully remote
• PTO Package
• High ownership, high accountability

How to Apply:

If you’ve read this entire description, we’re already off to a strong start.

Please send the following to careers@lemonadds.com

:

• Your CV

• Portfolio or case studies (if available)

• A short paragraph explaining:

• Why you believe you are a strong fit for this role
• Your experience specifically with DTC eCommerce brands
• Revenue results you have directly contributed to

Optional (but highly encouraged):

Record a short 2–3 minute video introducing yourself and explaining a successful email flow or campaign you built. Share the link in your email.

Subject line format:

Elite Email Strategist – [Your Name]

We are moving quickly and interviewing immediately.

Lemon Adds LLC