CRM Lead

_We are looking for a strategic and analytical CRM Lead with strong experience in player lifecycle management and a solid understanding of the online gaming industry.__This role will take ownership of CRM strategy across all markets, leading the planning, execution, and optimization of retention, engagement, and bonus campaigns for both Sportsbook and Casino products.__The CRM Lead will work closely with marketing, product, analytics, and operations teams to drive player value through targeted communications and data-driven campaign strategies._Ideal Candidate

• Strong experience managing CRM strategies and campaigns within the online gaming industry;
• Proven ability to analyze player data and translate insights into high-performing lifecycle campaigns;
• Experience leading CRM planning and coordinating complex campaign calendars across multiple markets;
• Ability to prioritize initiatives, manage multiple deadlines, and drive execution in a fast-paced environment;
• Strong understanding of segmentation, player lifecycle management, and retention mechanics;
• Hands-on experience with CRM platforms and marketing automation tools;
• Excellent organizational and project management skills;
• Proactive mindset with strong ownership and accountability.

Responsibilities

• Define and manage the CRM strategy and campaign roadmap across all markets;
• Lead the planning, execution, and optimization of retention and engagement campaigns;
• Oversee segmentation strategies to ensure relevant and targeted communications across CRM channels;
• Monitor CRM KPIs daily and adjust campaigns to maximize engagement, retention, and revenue;
• Collaborate with marketing, analytics, product, and operations teams to align campaign initiatives;
• Ensure effective use of CRM tools, communication channels, and bonus mechanics;
• Continuously test campaigns, promotions, and communication flows to improve performance and player experience;
• Identify opportunities to increase player value and improve lifecycle management;
• Report on campaign performance, insights, and future initiatives to senior management.

What We Offer

• Opportunity to join a fast-growing international company in the online gaming industry;
• Competitive salary package with performance-based bonuses;
• Professional growth opportunities within a dynamic and innovative environment