Remote (European hours) · Full-time · Senior individual contributor
We're hiring our first dedicated performance marketer. You would own paid acquisition across all three Kumaa businesses, with one budget and no one else deciding where it goes.
Kumaa Anima — our consumer animal products: Kumaa Care, Kumaa Pets and Pomsky, sold direct to pet owners.
Kumaa Pay — payments and PayFac, sold to merchants.
Kumaa Guard — transaction screening, sold to platforms and partners. The infrastructure is already built. Growth comes from partnerships plus a real paid remit: account-based campaigns against a named prospect list, and a category demand and credibility layer — search, LinkedIn, industry placements, and distribution of our explainer and technical content.
Three genuinely different problems: consumer sign-ups, merchant acquisition, and account-based demand for an infrastructure product. Most performance marketers have done one of those. We need someone who can hold all three without treating them the same way.
WHAT YOU'LL OWN
• The paid budget across the whole group, including how it's split between the three businesses and when that split should change.
• Weekly review and reallocation. We read, kill or scale tests weekly — not monthly, and not at the end of a quarter.
• Account-based campaigns for Guard against a named prospect list, plus the category demand layer above them.
• Consumer acquisition for Anima, measured on sign-ups delivered rather than on a flattering month.
• Merchant acquisition for Pay, where the buying cycle and the economics look nothing like the consumer side.
• The creative pipeline, in partnership with our incoming social media manager: organic winners become paid creative, and paid learnings go back into organic.
• Measurement you'd defend to a sceptic — tracking, attribution, and an honest read on what paid is actually causing.
• Landing pages and funnels. We run HubSpot.
• Killing things. We'd rather you switched off four channels and doubled down on one than kept twelve alive at low confidence.
YOUR FIRST 90 DAYS
• Two weeks: every live account, channel and tracking setup audited, with a blunt read on what's wasted.
• 30 days: weekly reporting we can read in five minutes, and first tests live across all three businesses.
• 90 days: a defensible cost-per-acquisition read for each business, the budget reallocated at least once on evidence, and at least one channel killed and one scaled.
WHAT WE'RE LOOKING FOR
• 4+ years running paid acquisition with real budget responsibility, including both consumer and B2B work. This role needs both — a purely B2C or purely B2B background will struggle with half of it.
• Hands on the keyboard in the ad platforms. You build and optimise campaigns yourself.
• Comfort with account-based marketing against a named list, not just broad audience targeting.
• Genuine analytics ability: you can build your own reporting and you know where attribution lies to you.
• You want to own a number and a budget rather than execute someone else's plan.
• You're fine with a weekly cadence, no direct reports, minimal process, and a company that changes direction when the data says to.
• Fluent English. Another European language is a plus.
NICE TO HAVE
Payments, fintech, insurance or regulated-industry experience. Consumer subscription or sign-up funnels. HubSpot. Partner or channel marketing alongside paid. Having worked directly with a founder rather than through a marketing hierarchy.
HOW WE WORK
We review and reallocate weekly. If something isn't working we stop it that week. We're written and direct, and we'd rather have the uncomfortable version early than the polished version late. Small team, real ownership.
TO APPLY
Send three things: a channel or campaign you killed and why, one number you moved with a way to show you moved it, and one paid channel you suspect we're probably wrong about. No cover letter longer than the work.
Kumaa Group is the parent of Kumaa Anima, Kumaa Pay and Kumaa Guard. We hire on the strength of the work and welcome applicants from any background.
