Subscription Growth Manager (Shopify/Recharge)

We are looking for a Subscription Growth Manager to lead and scale our Shopify subscription program powered by Recharge, focusing on subscriber acquisition, churn reduction, and lifetime value growth.

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Role overview

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🕐 Full time, remote role (working on a CET-aligned schedule).

You will own and scale our subscription growth strategy, turning subscriptions into a major driver of recurring revenue and customer lifetime value.

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About the company

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We are one of the fastest-growing DTC health & wellness brands in the U.S., a high 8-figure ecommerce business helping thousands of people feel better every day.

We’ve built strong acquisition systems and a performance-driven ecommerce brand. Now, we’re focused on scaling our next major growth lever: recurring revenue and customer lifetime value through subscriptions.

A meaningful share of our revenue already comes from subscriptions, and we are looking to significantly scale this channel.

We are hiring a Subscription Growth Manager to own and optimize our Recharge subscription ecosystem, turning subscriptions into a core revenue engine.

This role is highly strategic and data-driven. The primary focus will be growing our subscriber base, reducing churn, and increasing subscriber lifetime value.

Email marketing execution is handled by an external agency — your role will define the retention strategy and coordinate lifecycle initiatives that support subscription growth and customer lifetime value.

You will report directly to the Ecommerce Manager and play a key role in shaping the future of our retention and recurring revenue strategy.

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Why you’ll love working with KNN Digital Media

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• Join a high-performing team built by ex-Google leaders
• Be part of a fast-scaling global company with growth opportunities
• Highly autonomous, collaborate with a smart, international team
• Fully remote role with flexible working hours aligned with CET (Spanish schedule)
• Work directly with D2C brands driving measurable business growth

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How you’ll contribute

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The Subscription Growth Manager will build and scale a high-performing subscription program that increases recurring revenue, reduces churn, and maximizes subscriber lifetime value across our Shopify subscription ecosystem powered by Recharge.

On a day-to-day basis you will:

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Subscription Growth & Optimization

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• Own and scale the company’s subscription program, making it a key driver of recurring revenue.
• Optimize the Recharge-powered subscription experience, including subscription offers, skip/pause options, frequency management, and cancellation flows.
• Analyze and improve key subscription metrics such as conversion to subscription, subscriber churn, retention rate, and subscriber lifetime value (LTV).
• Identify churn drivers and implement initiatives to reduce cancellations and increase subscriber retention.
• Develop and test initiatives to increase subscription adoption and long-term customer value.

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Subscription Strategy & Pricing

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• Define and recommend subscription offers, incentives, and pricing strategies that balance acquisition and long-term subscriber value.
• Analyze funnel performance, CAC, AOV, and LTV to optimize subscription growth and profitability.
• Evaluate the impact of promotions, bundles, and subscription incentives on conversion and retention.

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Lifecycle Strategy & Email Coordination

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• Own the retention and lifecycle strategy across the customer journey.
• Act as the main point of contact with the lifecycle/email marketing agency.
• Define priorities and roadmap for lifecycle flows and campaigns implemented in Klaviyo.
• Ensure lifecycle communications support subscription growth, churn reduction, and repeat purchase behavior.

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Customer Insights & Retention Performance

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• Analyze customer behavior, feedback, reviews, and surveys to identify retention opportunities and friction points.
• Design initiatives to increase repeat purchases, subscriber retention, and customer loyalty.
• Report on subscription and retention performance, providing insights and recommendations to leadership.
• Stay up to date with best practices and trends in ecommerce subscriptions and customer retention.

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What You’ll Need to Succeed

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• 3+ years of experience in ecommerce growth, retention, or subscription-based businesses
• Hands-on experience managing subscription programs
• Experience working with Recharge or similar subscription platforms
• Experience working in a business where subscriptions represent a significant share of revenue
• Strong understanding of subscription metrics (LTV, churn, cohort retention)
• Experience working with Shopify ecommerce ecosystems
• Strong analytical skills (Excel, Google Sheets, Looker or similar tools)
• Ability to translate data into actionable growth initiatives
• Advanced English (C1+)

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Nice to Have

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• Experience in health supplements, wellness, or other consumable products
• Experience working in high-growth DTC ecommerce companies
• Experience running experiments to improve subscription conversion or retention