Digital Marketing Manager

Location: London / Paris or remote

Type: Full-time

We’re looking for a strategic and hands-on Digital Marketing Manager to lead our growth across performance, CRM, and website, working closely with our founder. This role will own our digital marketing engine end-to-end, from acquisition to retention, and play a key role in shaping how we launch and scale new collections.

As part of a young and agile team, this role goes beyond purely digital. You’ll also support wider brand marketing moments, from campaigns and events to in-store activations and PR initiatives, ensuring everything feels cohesive across channels.

What you’ll doGrowth & Performance

• Own channel strategy across Meta, Google, TikTok and Pinterest, from testing to scaling
• Manage budgets, performance targets and ongoing optimisation
• Build and refine our full-funnel approach (awareness, consideration, retargeting, loyalty)
• Develop creative testing frameworks
• Work closely with founders and creative teams to brief and iterate on ad creative

CRM & Retention

• Own our CRM strategy beyond the calendar, with a strong focus on retention and LTV
• Build segmentation logic across lifecycle stage, AOV, geography, bridal vs fine jewellery
• Optimise key flows (welcome, abandoned cart, post-purchase, re-engagement, etc.)
• Identify opportunities for personalisation and smarter automation

Website & Ecommerce

• Manage the website performance and optimisation roadmap
• Oversee merchandising, homepage strategy and PDP optimisation
• Own SEO strategy (on-page, technical basics, content opportunities)
• Lead CRO initiatives and testing priorities

Launches & Campaigns

• Own 360 launch plans across email, paid, organic, PR and retail stores
• Build and manage the annual marketing calendar
• Own key trading moments (Valentine’s Day, Mother’s Day, Black Friday, bridal peaks, etc.)
• Run post-campaign analysis to feed learnings into future launches

Data & Reporting

• Track performance across channels and campaigns
• Share clear monthly insights
• Use data to inform budget allocation, creative direction and growth strategy

Who you are

• 4–7+ years experience in digital marketing or growth (DTC or luxury a plus)
• Fluent English speaker
• Strong performance marketing background
• Deep understanding of CRM and retention strategies
• Commercial mindset, comfortable working with numbers, budgets and targets
• Strategic thinker who is equally happy being hands-on day to day
• Excited to work closely with founders in a fast-growing brand
• Self-starter who can operate autonomously and execute at a high level without a large team
• Comfortable building structure from scratch and moving fast in an agile environment

Nice to have

• Experience working with high price point products or luxury brands
• Strong Shopify experience
• Fluent in French