Marketing Specialist (HubSpot)

Title: HubSpot Marketing Operations SpecialistLocation: 100% Remote (Need to work EST)Type: 6 Months contractJob Description:

• We’re looking for a data-driven, detail-oriented HubSpot Marketing Admin to join our team.
• In this role, you’ll manage our HubSpot instance, execute marketing campaigns, optimize lead flows, and provide guidance (and implementation) on marketing automation best practices.
• You’ll play a key role in ensuring our marketing systems run efficiently and effectively, helping us scale campaigns and drive the growth of key indicators.
• The HubSpot Specialist is responsible for managing and fully leveraging all the capabilities of HubSpot.

Key Responsibilities:

• Partner closely with the Community Lifecycle Marketing team to grow and scale the email channel.
• Partner with Data Analytics for best in class contact ingestion and hygiene.
• Provide strategic input on email and marketing automation best practices, including segmentation, send timing, testing, and deliverability.
• Track milestones, manage dependencies, and ensure on-time delivery.
• Own the health and structure of the contact database to support effective targeting, email performance, and deliverability.
• Ensure CRM and marketing data integrity, system hygiene, and compliance with privacy regulations (GDPR, CAN-SPAM).
• Manage HubSpot user permissions, troubleshoot issues, and support internal stakeholders with platform guidance as needed.
• Building and managing dashboards, layouts, reports, process automation, and other configurable parts of the interface for end-users, and other capabilities including: Flows and Process, Workflow Rules & Approval Processes, Validation Rules, Custom Objects Configuration, Security Controls, Third-party integrations.
• Set and monitor KPIs and report on campaign development, timelines, and results using HubSpot reports/ dashboards.
• Remain current on HubSpot's product features, updates, and new capabilities.
• Build, test, and launch email marketing workflows and nurture programs in HubSpot.
• Support the day-to-day running of the business within HubSpot, which includes interacting with business users and technology partners, in support of the HubSpot web environment.
• Set and monitor KPIs and report on web performance, timelines, and results using HubSpot reports/ dashboards.
• Serve as a project manager in implementation projects with the agency of record.
• Maintain updated system documentation and HubSpot policies/procedures.

Requirements:

• 5+ years of hands-on experience managing email campaigns and workflows in HubSpot (Marketing Hub required).
• Deep understanding of email marketing best practices: segmentation, automation, personalization, A/B testing, and deliverability.
• Ability to educate and support internal stakeholders on HubSpot capabilities and processes.
• Proven experience building lifecycle campaigns from the ground up.
• Comfortable collaborating cross-functionally with marketing, data, and content teams to execute campaigns.
• Strong organizational and project management skills (manage multiple priorities and timelines at a time).
• Analytical mindset with the ability to translate campaign data into actionable insights.