Product Marketing Manager

Level: Mid-level / Growth RoleLocation: Remote United States

Reports to: Chief Marketing Officer

About HealthBook+

HealthBook+ is a clinical intelligence solution that helps individuals take control of their health while enabling clinicians to deliver more proactive, personalized care between visits. We unify medical records with real-world lifestyle data, such as sleep, activity, and nutrition, into a single connected view of health. Powered by PaiGE, our AI Medical Partner, HealthBook+ turns this wealth of information into personalized guidance for patients, better visibility for clinicians, care navigators and virtual care organizations, and smarter benefits engagement for employer partners.

Role Overview

HealthBook+ is seeking a Product Marketing Manager to help drive product adoption, improve customer engagement, and support go-to-market execution across launches, campaigns, and events.

This is a hands-on role for someone who can translate product capabilities into clear messaging, build enablement materials, and collaborate closely with Product, Marketing, Customer Success, and Sales to help drive engagement and ensure customers reach their “aha” moment quickly and continue to grow usage over time.

Key ResponsibilitiesProduct Adoption & Customer Activation

• Partner with Product and Customer Success to support onboarding journeys that reduce friction and accelerate time-to-value
• Develop messaging and materials that help customers and patients understand core product benefits early
• Contribute to interactive training tools such as checklists, tutorials, webinars, and onboarding content

Continuous Engagement & Education

• Create customer-facing content that drives ongoing feature adoption (emails, in-app messaging, guides, videos)
• Maintain and improve knowledge infrastructure including self-serve documentation and adoption playbooks
• Support campaigns that highlight new or underused features based on customer needs

Go-to-Market & Product Launch Support

• Assist in planning and executing product launches, including positioning, release communications, website updates, campaigns, and internal enablement
• Own and refine product positioning to ensure HealthBook’s value and competitive differentiation are consistently communicated across launches, campaigns, sales enablement, and investor presentations
• Develop messaging, sales collateral, pitch decks, one-pagers, and competitive summaries
• Develop educational content, such as webinars, white papers, blog articles, videos, email copy, and brochures to drive awareness and leads
• Coordinate cross-functional launch activities across marketing, sales, and customer teams

Feedback Loops & Iteration

• Work with Product and Analytics teams to gather customer insights via surveys, NPS, and customer interviews
• Help translate feedback into adoption-focused messaging and roadmap communication
• Monitor adoption trends and contribute ideas to reduce churn and improve retention

B2B2C Partner Enablement

• Support partner-facing marketing needs such as co-branded toolkits and white-label messaging
• Help align communications for both business stakeholders and end consumers
• Ensure partners have clear visibility into product value and customer engagement drivers

Campaigns, Events, and General Marketing Support

• Assist with broader marketing initiatives including content development for the website, collateral, and advertisements, and supporting events, webinars, partner activations, and field campaigns
• Support execution of demand generation efforts as needed, especially in a lean team environment
• Collaborate across marketing functions to ensure consistent messaging and brand voice

Qualifications

• 3+ years of experience in product marketing
• 1-2 years of experience in SaaS marketing and/or supporting B2B software products (healthcare and B2B2C exposure are pluses)
• Strong writing and storytelling skills with the ability to simplify complex products
• Comfortable working cross-functionally with Product, Sales, and Customer Success
• Highly organized, execution-oriented, and able to manage multiple projects at once
• Familiarity with onboarding, lifecycle marketing, or adoption metrics is a plus

What Success Looks Like

• Product-driven content assets generate measurable engagement and pipeline impact, supporting qualified lead growth, improved conversion rates, and stronger sales velocity
• Customers reach activation faster and understand the value of HealthBook+ early
• Product launches are executed smoothly with clear internal and external messaging
• Adoption campaigns increase engagement and feature usage across key segments
• Partners feel enabled to drive adoption within their own customer networks
• Marketing operates efficiently with strong support across events, campaigns, and GTM needs

Why Join HealthBook+

• We believe in taking care of our team. HealthBook+ provides employer-paid medical, dental, vision, life and disability coverage, a 401(k) with company match, HSA contributions, and unlimited PTO.
• Help redefine healthcare by connecting clinical data, lifestyle signals, and AI-driven guidance into one unified platform
• Work on mission-driven innovation that empowers individuals, supports clinicians between visits, and improves engagement for employer partners
• Play a key role in shaping how PaiGE and HealthBook+ drive real-world adoption, better outcomes, and proactive care
• Join a fast-moving health-tech team building a more personalized, human-centered future of healthcare
• Take on a high-impact role with room to grow as the company scales