Director of Marketing and Client Engagement

Drive Growth. Create Experiences. Build Relationships.

At AMI, we believe meetings and events are more than logistics…they are opportunities to create meaningful connections, strengthen brands, and drive business outcomes

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We’re looking for a Director of Marketing & Client Engagement to lead our marketing strategy, demand generation efforts, and client engagement initiatives. This is a leadership role for a strategic marketer who thrives at the intersection of data, creativity, technology, and relationship-building.

If you’re passionate about creating campaigns that generate measurable results, leveraging marketing automation to scale engagement, and building experiences that strengthen client relationships, we’d love to meet you.

What You’ll DoLead Marketing Strategy & Demand Generation

Develop and execute integrated marketing campaigns that generate qualified opportunities and support revenue growth.

Partner closely with Sales and Leadership to align marketing initiatives with business objectives. Create and manage account-based marketing (ABM) programs targeting pharmaceutical, biotech, healthcare, animal health, and corporate clients.

Drive lead generation through digital campaigns, email marketing, LinkedIn, webinars, content marketing, and industry events.

Own Marketing Automation & HubSpot Operations

Serve as the organization’s HubSpot expert and primary administrator. Build and optimize workflows, lead nurturing programs, segmentation strategies, and lead scoring

models. Create landing pages, email campaigns, forms, dashboards, and reporting structures. Track campaign performance, attribution, conversion metrics, and pipeline impact. Deliver executive-level reporting and actionable marketing insights.

Elevate Event Marketing & Client Engagement

You’ll lead marketing efforts surrounding:

Healthcare Professional (HCP)Meetings

Advisory Boards

Congresses &Trade Shows

Investigator Meetings

Medical Affairs Programs

Product Launches

Executive Meetings

Virtual & Hybrid Events

Responsibilities include:

Pre-event awareness campaigns

Attendee engagement strategies

Event branding and messaging

Speaker and session promotion

Social media planning and execution

Post-event nurture campaigns

Survey development and attendee feedback analysis

Event ROI measurement and reporting

Build Content That Creates Conversations

Develop thought leadership, case studies, white papers, blogs, event recaps, and sales enablement materials. Support executive leadership with presentations, strategic messaging, and market positioning. Collaborate across teams to create compelling client-facing content, proposals, and RFP support materials. Ensure consistency and excellence across all brand communications.

Lead & Develop Talent

Manage and mentor an experienced marketing team member. Foster a collaborative, high-performance marketing culture. Drive accountability, innovation, and continuous improvement.

What We’re Looking For

Required Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field.4+ years of marketing leadership experience within B2B services, healthcare, pharmaceutical, biotech, meetings, or events industries. Advanced HubSpot expertise including:

Marketing automation

Workflow creation

Campaign management

CRM administration

Reporting and dashboards

Lead scoring

Email marketing

Experience supporting sales teams and contributing to pipeline growth.

Strong project management, communication, and organizational skills.

Proven ability to manage multiple initiatives simultaneously.

Preferred Experience

Meetings, events, healthcare, pharmaceutical, biotech, or medical affairs industry experience. LinkedIn advertising and digital marketing expertise. Experience marketing complex professional services or consulting solutions.

The Traits That Will Help You Thrive

Strategic thinker who enjoys execution.

Data-driven decision maker.

Creative problem solver.

Collaborative leader.

Relationship builder.

Highly organized and detail-oriented.

Comfortable working in a fast-paced, entrepreneurial environment

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What Success Looks Like

In this role, you’ll make a measurable impact by:

Increasingqualified lead generation.

Strengthening sales and marketing alignment.

Improving campaignperformance and visibility.

Driving higher event engagementand attendee participation.

Expanding AMI’s brand presence and thought leadership.

Contributing directly to revenue growth and client retention.

Why AMI?

At AMI, we’re more than a meetings and events company. We’re trusted advisors who help organizations navigate complexity, create exceptional experiences, and deliver results with confidence. Our culture is built on collaboration, innovation, accountability, and an unwavering commitment to our clients’ success.

If you’re ready to help shape the future of marketing and client engagement in the meetings and events industry, we’d love to hear from you.