Data Analyst

Lead Marketing Analyst We're working with a PE-backed, consumer digital powerhouse undergoing a massive transformation on this exciting opportunity. As they modernize their data ecosystem, they need a strategic leader to own the marketing analytics function and drive growth through advanced attribution and predictive modeling. You will step into a high-impact role, leading a team of specialists to optimize multi-million pound marketing spends across their core digital products and expanding subscription models. This is a chance to influence at board level while remaining hands-on with a tech stack featuring SQL, Snowflake, and Power BI. The Role

• Take full ownership of the marketing analytics function, providing strategic insights to senior stakeholders across Marketing, Product, and the Executive Board.
• Lead and mentor a high-performing Senior Analyst, fostering a culture of data-driven decision-making and analytical excellence.
• Drive marketing efficiency through advanced techniques including Media Mix Modelling (MMM), incrementality testing, and cross-platform attribution.
• Partner with Data Engineering and Data Science to build sophisticated LTV and Churn models within a Snowflake data environment.
• Oversee the development of transparent reporting suites in Power BI or Looker to track full-funnel customer journeys and ROI.

What You'll Need

• Strong background in B2C analytics, ideally from high-growth Gaming, E-commerce, Ad-Tech, or Subscription-based industries.
• Expert-level SQL skills and professional experience with modern BI tools such as Power BI or Looker.
• Deep technical understanding of marketing measurement, including attribution partners, CDPs, and forecasting models.
• Proven experience in stakeholder management, with the ability to translate complex data into actionable narratives for executive leadership.
• Strong statistical foundation for optimizing testing methodologies (A/B testing) and predictive analytics.

What's On Offer

• Competitive base salary up to £80,000 + 10% annual bonus.
• Fully remote working model (UK-based) with flexible working hours to suit your lifestyle.
• Comprehensive benefits including private healthcare, dental, and enhanced family leave.
• Generous 25 days holiday (with buy/sell options) and a 6% pension contribution.

Apply via Haystack today!