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Marketing Lead (Web3 Accelerator)

Hyphen Connect
Department:Digital Marketing
Type:REMOTE
Region:Australia
Location:Australia
Experience:Mid-Senior level
Estimated Salary:A$120,000 - A$180,000
Skills:
MARKETINGBRAND STRATEGYCRYPTOWEB3DIGITAL MARKETINGCONTENT CREATIONSTAKEHOLDER MANAGEMENTPROJECT MANAGEMENT
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Job Description

Posted on: March 25, 2026

We are a premier Web3 accelerator and investment firm dedicated to backing the founders who are building the future of decentralized technology. Our mission is to provide more than just capital; we provide the strategic engine that drives long-term success. As our Marketing Lead, you will define our institutional brand and act as a high-level consultant for our portfolio companies, ensuring they have the marketing frameworks and narratives needed to scale from seed to industry leaders. Core Responsibilities

  • Develop and execute the overarching brand strategy for the firm to maintain its position as a top-tier destination for Web3 founders.
  • Provide strategic marketing advisory to portfolio companies, assisting them with go-to-market strategies, narrative positioning, and launch execution.
  • Lead the creation of high-impact content, including research reports, investment theses, and thought leadership pieces for senior partners.
  • Oversee the firm’s digital presence across all major channels, ensuring a professional and forward-thinking institutional voice.
  • Build and manage a network of external agencies and freelancers to support the marketing needs of both the firm and its portfolio projects.

Requirements

  • 7+ years of experience in marketing, with a significant portion spent in the crypto VC or Web3 startup ecosystem.
  • Proven track record of setting brand strategy and executing complex marketing campaigns in a high-stakes environment.
  • Deep understanding of the crypto investment landscape and the unique marketing challenges faced by early-stage decentralized protocols.
  • Exceptional communication and stakeholder management skills, with the ability to advise C-suite founders.
  • Ability to work autonomously and manage multiple high-priority projects simultaneously in a fast-paced environment.
Originally posted on LinkedIn

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