Director - Sports Integrated Marketing

What Are We Building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the iconic legacy of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What's the position?

Hard Rock Digital is seeking a Director of Integrated Marketing, Sportsbook to lead the development and execution of bold, consumer-centric campaigns that elevate the Hard Rock Bet brand across all channels and touchpoints.

You’ll drive the overarching strategy for integrated marketing campaigns — owning everything from insights and brief development to cross-functional orchestration and performance measurement. This role will serve as a key business leader and cross-functional collaborator, working closely with internal teams (Brand, Creative, Paid Media, CRM, Product, Operations, and Analytics) and external agencies to execute innovative, insight-driven marketing initiatives that drive brand love, customer engagement, and business results.

As a senior leader, you'll be expected to build and inspire a high-performing team, foster a culture of innovation and accountability, and ensure marketing strategies reflect a deep understanding of the sports betting audience, cultural trends, and product opportunities.

This position reports directly to the Senior Director, Brand & Integrated Marketing Strategy.

What You'll Do

• Lead the Sports Integrated Marketing function across the full campaign lifecycle — from brief through launch and performance reporting — ensuring excellence in planning, execution, and measurement.
• Develop and own go-to-market strategies and communications frameworks for key product, promotional, and tentpole campaign initiatives.
• Partner cross-functionally with Media, Creative, CRM, Social, Content, Operations, Insights, and Product to deliver seamless, impactful marketing campaigns that are aligned with business priorities.
• Champion a customer- and culture-first mindset, leveraging audience insights and industry trends to inform marketing strategies.
• Drive campaign planning at a strategic level, including annual/quarterly calendars, workback schedules, resource planning, and delivery checkpoints.
• Serve as the central point of accountability for integrated campaign success, ensuring timelines are met, stakeholders are aligned, and results are tracked.
• Collaborate with internal and external partners to develop breakthrough creative, ensuring messaging is consistent, authentic, and performance-driven
• Translate performance data and insights into clear post-campaign analyses, informing continuous optimization and growth strategies.
• Build, manage, and mentor a growing team of integrated marketers, providing guidance and leadership to elevate overall marketing excellence.
• Represent the voice of the sports betting community internally, identifying opportunities for deeper engagement and cultural resonance.

About You

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus)
• 10+ years of progressive experience in integrated marketing, with a strong background in the sports betting or real money gaming industry.
• Demonstrated success leading large-scale, cross-functional marketing campaigns from concept to execution.
• Deep familiarity with go-to-market processes, marketing calendars, and multi-channel campaign workflows.
• Proficiency with project management tools (e.g., Airtable, Monday.com, Asana) and campaign workflows.
• Experience partnering closely with Creative, Product, and Media teams, with a deep understanding of performance marketing and brand storytelling.
• A natural leader who thrives in a fast-paced, high-growth environment and knows how to motivate and develop high-performing teams.
• Expert communicator with exceptional organizational skills — you can move from strategy to details seamlessly.
• Deep passion for sports and gaming culture, with an instinct for audience-first storytelling and community engagement.
• Comfortable operating with ambiguity and making data-informed decisions under pressure.
• Entrepreneurial spirit, collaborative mindset, and a deep desire to innovate and make an impact.

What’s in It for You?

• Competitive compensation and benefits package
• Flexible vacation allowance and remote-friendly environment (EST hours)
• The energy and agility of a startup, backed by a legendary global brand
• A diverse, inclusive team that celebrates authenticity and empowers everyone to contribute meaningfully

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer).