Senior Campaign Manager, Paid Social

Duties/Responsibilities:

• Independently manage paid social campaigns across platforms like Meta, TikTok, and LinkedIn.
• Optimize ad placements, targeting, and creative strategies to meet client objectives.
• Conduct performance analysis and reporting using Meta Business Suite and TikTok Analytics.
• Serve as the primary point of contact for mid-tier client accounts, managing up to 12–14 accounts or $50,000 in MRR.
• Provide strategic insights and recommendations to improve campaign performance and audience targeting.
• Address client escalations autonomously and propose resolution plans as needed.
• Apply advanced optimization techniques such as A/B testing, audience segmentation, and creative testing to enhance performance and ROI.
• Deliver data-driven insights and persuasive presentations to influence client decisions.
• Provide training and mentorship to junior team members, helping develop foundational paid social skills.
• Contribute to process improvement initiatives to increase efficiency and performance.

Key Performance Indicators (KPIs):

• Churn < 5% of MRR per quarter
• Increase managed ad spend for existing accounts by 10% per month
• Maintain an average client relationship of 1 year

Required Skills/Abilities:

• 3-5 years of agency and e-commerce experience.
• Familiarity with various advertisement ecosystems across ALL major social media platforms.
• Experience and confidence working in a client-facing role.
• Experience managing multiple clients with monthly budgets ranging between $50,000-$500,000+/month per client.
• Proficiency with Excel, Google Analytics, TripleWhale, and Shopify backend.
• Strong knowledge of paid social platforms, including Meta, TikTok, and LinkedIn Ads Manager.
• Proficient in analyzing performance metrics and leveraging attribution tools to refine strategies.
• Ability to independently resolve mid-level escalations and develop solutions for client concerns.
• Exceptional communication skills for managing client expectations and reporting performance insights.
• Proficiency in creating and executing A/B testing and advanced audience segmentation strategies.
• Experience in training and mentoring junior team members.
• Strong organizational and project management skills to handle multiple accounts and priorities.
• Must be able to obtain Meta, Blue Print, and TikTok certifications within six months.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.

What does the hiring process entail?

• Stage 1 (Recruiter Screen) - After you submit your application, our recruitment team will review and reach out to candidates. During this 30-minute phone call, we’ll discuss your career journey and professional motivators while learning about GR0 overall and the position.
• Stage 2 (Take Home Assessment) - This assessment will give deeper insight into the candidate’s Paid Social strategic and executional capabilities.
• Stage 3 (Hiring Manager & Team Interview) - The first video interview with two to three GR0 team members will involve 30 minutes of diving deeper into the GR0 processes, tools, core values, and company roadmap.
• Stage 4 (Co-Founders Connect) - The last conversation of the interview process is always a chance for you to connect with our CEO and Co-Founder, Kevin Miller, and our President and Co-Founder, Jon Zacharias.
• Stage 5 (Offer) - If a #GR0mance has brewed, we will make you a competitive offer and hope you’ll accept!

What's in it for you?

• Shared Financial Success - GR0 believes strongly in equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total annual salary for this role is market competitive- $85,000 - $95,000 (commensurated with experience) as well as a competitive commission structure
• Health and Family Benefits - GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families.
• Unlimited PTO - We know that rest is vital to your well-being and career success, so we give you the flexibility and trust to take it when you need it.
• Community Impact - GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways.

ABOUT US:

Headquartered in Los Angeles, California, GR0 is an award-winning digital marketing agency focused exclusively on igniting organic growth for direct-to-consumer and business-to-business startups and established brands. GR0 empowers these brands to build powerful online brands using a highly technical, best-in-class approach that delivers value and experience to consumers, and engagement and sales for brands.

GR0’s notable awards and achievements include: 

Glassdoor’s “Top CEOs” (2021)

Clutch’s “Top 100 Fastest Growing Companies” (2022)

Comparably’s “Best Places to Work in Los Angeles” (2021, 2022)

Comparably’s “Best Company for Career Growth” (2021)

Built In’s Moxie Women in Tech Awards (2021, 2022)

Great Place to Work (2021, 2022, 2023, 2024)

DotComm Awards (2023, 2024)

Power Partner's (2024)

At GR0, we put our people above all else. We promote an environment that celebrates diversity, fosters openness, and encourages conversations around what makes us different to further learn from one another. GR0 is proud to be an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.