Partner Marketing Manager

The Partner Marketing Manager will play a key role in driving the growth and success of our partner ecosystem across multiple international markets. This role is responsible for developing and executing partner marketing strategies that support partner acquisition, enablement, and pipeline generation. By working closely with both local and central teams, you will ensure alignment between global and regional partner marketing activities while fostering strong relationships with strategic partners.

Core Responsibilities:

• Develop and execute GTM strategies in collaboration with the Partnerships Team to drive partner acquisition and generate partner-qualified leads (PQLs).
• Coordinate and manage partner marketing activities across both central and local teams, ensuring alignment with regional market needs.
• Run enablement sessions for local marketing teams on partnership marketing, including best practices, strategy differences, and campaign execution.
• Manage T1 “White Glove” partner programs with a focus on high-touch, strategic partnerships that drive high-impact results.
• Build and maintain enablement materials (internally and externally) to ensure partners are equipped with the right tools and assets to effectively promote our products.
• Support the acquisition of new partners through targeted marketing activities and campaigns that align with business objectives.
• Organize and manage events, conferences, webinars, industry fairs, thought leadership sessions, and other initiatives to drive brand awareness and partner engagement.
• Recruit and collaborate with thought leaders to contribute to thought leadership content and drive innovation in marketing strategies.
• Develop and maintain a central repository for scaling partner marketing efforts, particularly for lower-tier partners, to ensure efficient growth.
• Track and report on partner marketing performance, ensuring campaigns and initiatives contribute to the overall business pipeline and partner success.

KPIs:

• Successful execution of partner acquisition strategies that lead to measurable increases in partner-generated revenue and pipeline.
• Effective management of T1 partner programs, ensuring alignment with overall business objectives and maximization of partner value.
• High partner engagement rates and successful enablement of local marketing teams to implement partner strategies.
• Successful execution of marketing events and campaigns that generate awareness, lead opportunities, and strengthen partner relationships.
• Achievement of partner marketing targets related to pipeline generation, lead qualification, and partner growth.

What you bring

• 5+ years of experience in International Partner Marketing, with a strong focus on both field marketing and partner enablement.
• Fluent in English (mandatory), with proficiency in at least one or two additional languages such as German, Dutch, French, Spanish, or Italian.
• Proven experience managing multiple stakeholders across Europe, both internally (sales, product, marketing) and externally (partners).
• Strong network within the HR and EdTech industries, with a deep understanding of industry dynamics and trends.
• CRM experience (preferably Salesforce) with a data-driven mindset to assess campaign performance and make strategic decisions.
• Demonstrable experience managing and executing high-impact events like conferences, industry fairs, webinars, and thought leadership sessions.
• Ability to create and implement strategic marketing programs that drive pipeline growth and partner success.
• Comfortable with international travel (30–40% of the time).

What you get

• A full-time contract (40 hours/week)
• A competitive salary, including a performance-based bonus scheme
• Company-provided MacBook and iPhone
• 25 paid vacation days
• Unlimited access to our GoodHabitz platform and MyAcademy
• Coaching through our partner OpenUp
• One paid “Do Good Day” per year with your team to support a cause that matters to you
• Remote work flexibility
• Team outings and events to strengthen the team spirit