Digital Marketing Manager

TicketGum, is a premier gateway to unforgettable events, founded in 2015. We've built a solid reputation as a reliable and trustworthy sports tickets broker, committed to providing secure, hassle-free transactions. Our platform offers a comprehensive selection of events with competitive pricing, supported by unparalleled 24/7 customer service and an expert sales team. With over 350,000 satisfied customers and excellent Trustpilot reviews, we're dedicated to helping you create lasting memories. Position Overview:

We are seeking an exceptionally driven and innovative Chief Marketing Officer (CMO). This is a critical role for a visionary leader who is not just proficient in modern digital marketing, but who thrives on creating success and generate sales with limited budget.

The ideal candidate will be a catalyst for to achieve aggressive growth targets, enhance brand presence, and significantly expand our digital footprint across all relevant channels.

Key Responsibilities:

• Strategic Vision & Execution: Develop and champion a bold, data-driven marketing strategy that aligns directly with overall business objectives and drives substantial market share growth. Translate vision into actionable plans and ensure flawless execution across all initiatives.
• Digital Marketing Leadership: Lead the evolution and optimization of our digital marketing ecosystem, encompassing:
• Google Ads & SEO: Drive advanced PPC strategies, maximize ROI on ad spend, and oversee comprehensive SEO initiatives to dominate search rankings.
• Social Media & Community Building: Develop and execute cutting-edge social media strategies that foster deep engagement, brand loyalty, and significant audience expansion.
• Affiliate Marketing: Build, scale, and optimize a high-performing affiliate program that delivers significant new customer acquisition and revenue streams.
• Email Marketing & CRM: Leverage sophisticated email campaigns and CRM platforms for personalized customer journeys, nurturing, and retention.
• Data-Driven Decision Making: Establish robust KPIs, attribution models, and reporting frameworks to measure the effectiveness of all marketing efforts, demonstrating clear ROI and informing strategic adjustments.
• Cross-Functional Collaboration: Partner closely with sales, product development, technology, and customer success teams to ensure integrated strategies and seamless customer experiences.
• Budget Management: Oversee and optimize the marketing budget, ensuring maximum impact and efficiency of spend.

Qualifications:

• Proven Track Record of Transformation: Minimum of 3+ years of progressive marketing experience, demonstrably leading significant digital marketing transformations and achieving aggressive growth objectives.
• Deep Digital Marketing Expertise: Extensive hands-on experience and strategic mastery across the full spectrum of digital marketing channels, including:
• Advanced proficiency in Google Ads (Search, Display, Video, Shopping) with a proven history of optimizing complex campaigns for ROI.
• Demonstrable success in developing and scaling affiliate marketing programs from inception to significant revenue generation.
• Expertise in leveraging various social media platforms (e.g., Meta Ads Manager, TikTok, LinkedIn, Instagram) for both brand building and direct response.
• Strong understanding of SEO best practices, content marketing, and email marketing automation.