Company Description SoccerSolver is an AI-driven investment platform designed specifically for soccer clubs, focusing on data-informed player trading to increase profitability. Positioned as the #1 AI investment software in this niche, the company helps clubs identify, value, and trade players more effectively. SoccerSolver leverages advanced analytics to turn player performance and market data into actionable financial strategies. The organization is growth-oriented and technology-forward, offering team members the opportunity to shape how clubs manage their player assets. Joining SoccerSolver means contributing to a product that directly impacts both the sporting and financial success of professional clubs.
Role Description The Chief Marketing Officer (CMO) at SoccerSolver is a full-time, remote role responsible for leading all marketing activities and building a high-impact brand in the global soccer and sports-tech market. The CMO will develop and execute the overall marketing strategy, including market positioning, go-to-market plans, and demand-generation programs for club decision-makers. Day-to-day responsibilities include overseeing market research, analyzing industry trends, managing marketing campaigns, and coordinating public relations initiatives to increase brand visibility and reputation. The CMO will collaborate closely with sales, product, and data teams to align messaging, support revenue goals, and ensure a consistent customer experience. This role also involves managing the marketing budget, leading and mentoring a marketing team, and reporting on performance metrics to the executive leadership.
Qualifications
- Demonstrated expertise in Market Planning and Marketing Management, including strategic planning, campaign development, and go-to-market execution.
- Strong Market Research skills, with experience using data and analytics to segment audiences, identify opportunities, and guide decision-making.
- Proficiency in Public Relations, including media outreach, thought leadership, and reputation management in B2B or technology-focused environments.
- Sales and revenue-support experience, with a track record of partnering with sales teams to drive pipeline growth and customer acquisition.
- Proven leadership experience in senior marketing roles, preferably as CMO, VP of Marketing, or equivalent in SaaS, fintech, or sports-tech organizations.
- Ability to design and manage integrated digital marketing programs (content, performance marketing, social, email, events) aligned with business goals.
- Exceptional communication and storytelling skills, with the ability to translate complex AI and financial concepts into clear value propositions for soccer clubs.
- Experience working in remote, cross-functional teams and managing distributed marketing staff or agencies.
- Familiarity with the global soccer ecosystem, sports business, or sports analytics is highly beneficial.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree (MBA or similar) is a plus.
