Regional Brand Director

Sowind Group is seeking a dynamic Commercial Leader to strengthen our Haute Horlogerie brand presence, client base, and commercial performance across Germany. This role is pivotal in driving brand equity, developing our local ecosystem, and executing our strategy with excellence.

Main Responsibilities

• Accelerate sales and achieve annual targets across wholesale and retail touchpoints
• Build and manage strong partner relationships, ensuring premium distribution and brand visibility
• Identify and activate growth opportunities through events, partnerships, pop-ups, and exhibitions
• Lead local marketing and communication initiatives in alignment with HQ guidelines
• Ensure operational excellence across forecasting, inventory, supply chain, and client service, in close collaboration with HQ teams
• Manage budgets and financial KPIs with discipline and accountability
• Represent our brands with authenticity, cultural awareness, and a strong client-centric mindset
• Build and maintain meaningful relationships with watch lovers, collectors, and end clients, genuinely representing the brands within these communities
• Provide consistent market insights and reporting to HQ

Profile

• First experience (3–5 years) in luxury or other client-centric industries, ideally in Brand Management or Sales Operations, and ready to take the next step in your career
• Strong knowledge of and passion for watchmaking and Haute Horlogerie communities
• Entrepreneurial, hands-on mindset with excellent follow-through
• Skilled in business development, communication, and relationship building
• Fluent in English and German
• Refined presence, cultural sensitivity, and the ability to create meaningful client moments—true to the spirit of our Maisons

This role is home-based in Germany, with extensive travel across the territory and regular visits to our Brands’ HQ in Switzerland.

If you're ready to elevate an iconic Maison in a key market, we look forward to receiving your application.

SOWIND GROUP

Sowind Group SA is a collective of two independent luxury watch brands, Ulysse Nardin and Girard-Perregaux.

Nestled in the Swiss Jura mountains between La Chaux-de-Fonds and Le Locle, Girard-Perregaux and Ulysse Nardin combine over more than 400 years of technical mastery and craftsmanship. As among the oldest independent and integrated high-end watch manufactures, they have significantly contributed to the watchmaking industry progress, both from a technical and design point of view.

Inspired by creative freedom, the 430 devoted artisans and experts of the Manufactures share a passion for innovation and excellence, creating audacious and modern timepieces with high horological content.

As a human-sized company, we maintain a close connection to our roots, reflecting our commitment to heritage and tradition, yet infused with an entrepreneurial mindset that is forward-looking and adaptive. Every individual matters here, and we foster an environment where autonomy and responsibility are paramount, empowering our team to thrive and contribute meaningfully to our collective success.

The collective was awarded by Deloitte as one of Switzerland’s Best Managed Companies in 2024 and 2025.