Head of Performance Marketing

Flex is transforming the moving and storage industry by making what's traditionally a stressful experience seamless for our customers. We're looking for a Head of Performance Marketing to own our paid acquisition strategy and drive profitable growth across our local service markets.

You'll own the vision, strategy, and execution across all paid digital channels, with a focus on maximizing customer acquisition efficiency and lifetime value. This role requires proven experience scaling paid media for multi-location businesses, building financial forecasts that inform strategy, and identifying new channels that deliver meaningful incremental growth in competitive local markets.

Key Responsibilities

• Define our performance marketing approach by region/MSA, allocating budget based on local demand signals, competitive dynamics, operational capacity, and efficiency (CAC, LTV, ROAS).
• Evolve our SEO and organic growth strategy with a specific focus on LLM optimization (GEO) to ensure brand visibility within AI-driven search engines and conversational interfaces.
• Own our multi-touch attribution framework and measurement infrastructure, ensuring we accurately track the customer journey from first click through conversion, retention, and repeat purchase.
• Build and optimize full-funnel campaigns that address each stage of the moving customer lifecycle—from early research through booking to post-move cross-sell opportunities.
• Lead our testing roadmap for new paid channels and tactics (paid social, CTV, TikTok, OOH, local service platforms, affiliate partnerships) with a disciplined test-and-learn methodology and clear success criteria.
• Drive continuous improvement in conversion rate optimization, landing page performance, and creative effectiveness across all paid touchpoints.
• Own the performance marketing technology stack, partnering closely with Engineering and ad platform teams to ensure seamless data integration, signal health, and the automation of bidding and creative workflows.

Qualifications

• 10+ years in performance marketing or paid acquisition leadership, with at least 5 years managing teams.
• Deep expertise in paid growth channels for multi-location or geographically segmented businesses. Experience in moving, home services, or similar local service industries is strongly preferred.
• Strong command of customer lifecycle analytics, cohort analysis, LTV modeling, and retention metrics—you optimize for long-term value, not just initial conversions.
• Demonstrated track record identifying and scaling new paid channels from initial tests to material revenue contribution.
• Financial acumen with experience managing budgets, including P&L ownership, forecasting, and scenario planning.
• Exceptional leadership and communication skills, with the ability to translate complex performance data into clear, actionable recommendations for executive stakeholders.