Demand Generation Manager (B2B)

About the Company

Meet farsiight. We’re a performance-led growth marketing agency with a deep specialisation in DTC, Tech & B2B sectors. Over the last seven years, we’ve partnered with over 100+ of Australia’s fastest-growing companies, helping them scale paid media, improve unit economics, and build sustainable marketing engines.

While our roots are in performance marketing, our work has evolved. Today, we help clients generate demand across the full funnel - from paid social and paid search through to creative, strategy, and measurement. Our team is senior, collaborative, and commercially minded, with a strong focus on clarity, transparency, and driving results that actually matter to our clients.

The Opportunity

Off the back of continued growth of our B2B client portfolio we’re at an exciting stage of expanding our capabilities in this sector. You’ll take on your own portfolio of brands, work directly with senior decision makers and run full-funnel programs that help fast-growing B2B companies scale.

The Role

We’re looking for a B2B Demand Generation Manager to join our team and help drive growth for a portfolio of fast-growing tech and B2B companies. This role blends strategy, execution, experimentation and client partnership. You’ll work across multiple brands, each with different audiences, funnels and commercial goals, so the work stays varied and fast-paced.

You’ll report into the Director and work closely with our strategy, creative and media teams to build and run full-funnel demand programs across LinkedIn, Google and Meta. If you’ve worked in a SaaS or B2B environment, know how to reach niche audiences, and enjoy being hands-on with platforms like HubSpot, you’ll fit in well here.

This is a role for someone who can zoom out to design a smart campaign direction, then zoom in to pull the operational levers that make it run. You’ll be on the tools, running experiments, partnering with senior marketers inside our clients’ teams, and delivering work that actually moves revenue.

Your days will involve:

• Designing and executing multi-channel demand generation programs across LinkedIn, Google, Meta, and content to build awareness, drive engagement and create demand for your clients.

• Managing paid media across platforms (especially LinkedIn and Google), including budgeting, targeting, creative direction, testing and optimisation

• Working closely with clients, internal teams and partner agencies to align on strategy, messaging and campaign execution

• Building programs that support pipeline creation, not just lead capture, including thought leadership, retargeting, nurture and paid amplification

• Tracking, analysing and reporting on campaign performance with a strong focus on pipeline quality, CAC, payback, and channel efficiency

• Supporting content development, landing pages, email sequences and campaign rollouts in collaboration with our creative and strategy teams

• Using data, insights and experimentation to improve performance and drive stronger outcomes for each client portfolio

Your SkillsTo be successful in this role, you’ll need:

• 3–5+ years of experience in B2B or SaaS marketing, with hands-on execution across LinkedIn Ads, Google Ads or Meta

• Experience running multi-channel campaigns end-to-end, from planning and creative direction through to execution, optimisation and reporting

• A strong understanding of the B2B buyer journey, including how to reach niche audiences, influence early-stage demand and support pipeline creation

• Confidence working with platforms like HubSpot, Salesforce or similar, whether that’s building nurture sequences, reporting or supporting campaign workflows

• Strong paid media skills, including audience targeting, bidding strategies, testing frameworks and reading platform data

• Experience presenting strategy, insights and recommendations to senior stakeholders and building trust with clients

• A data-led mindset, with the ability to interpret results, pull insights and translate performance into next steps

• Excellent communication and account management skills, including managing multiple clients and deadlines at once

• Strong project management and attention to detail, especially when coordinating campaigns across channels and teams

• A proactive approach to experimentation, testing and learning, and a willingness to try new ideas to improve results

Bonus points if you have:

• Experience planning or executing thought leadership, content or creative for B2B demand programs

• Experience in SaaS or high-ACV environments

• Experience reporting on pipeline metrics like MQL → SQL → Opp → Closed Won, CAC or Deal Velocity

• Experience supporting or building nurture programs and automation

• A background in creative strategy or performance creative

Our People

We have marathon runners, lunchtime walkers, snowboarders/skiers, campers, soccer players, casual beer drinkers & other amazing varieties of people too. We have married people, single people, lame dog parents & happy people. You'll find a friend here & we'd love it if you brought your friends too!

Our Culture

Our company culture builds partnerships, careers and employee growth by creating a workplace that values inclusivity, flexibility, autonomy, and transparency. We place a massive emphasis on personal growth and development and guarantee that every week at Farsiight you will have time to continue to sharpen your skills.

We work hard and we play hard. We always have a pipeline full of monthly and quarterly team events that get us together to celebrate the wins. Not based in South-East Queensland, no worries! We have team members located all over and endeavour to bring our full team in person as often as we can.

We also just placed in the Smart50 Best Places to Work: https://www.smartcompany.com.au/smart50-workplaces/farsiight/

The Perks

• Flexible working hours (no fixed start or finish times)
• Remote work (with a co-working space available for Brissy locals) 
• $1,000 annual training and development budget
• Free headspace subscription
• Farsiight Fridays - a team building event or early mark on a Friday each month.
• A day off on your birthday
• Weekly time to read books, listen to podcasts or do online courses
• Regular team events
• Working with people who are genuinely freaking awesome

If you’re looking for a place where you can do meaningful work, grow, and have fun along the way, we think you’ll love it here. 

Ready to Apply

We’d love to chat.

Email: meg@farsiight.com or simply apply through LinkedIn. We’ll take it from there.