Performance Lead

Performance Creative Lead | Remote UK

Our client is a fast-growing B-corp adventure travel marketplace and we're hiring a Performance Creative Lead to own the single biggest lever we have on CAC: the creative.

You'll own the creative engine end to end, concepting, testing, iteration, and the AI-enabled operating model that lets a lean team ship at scale. The headline outcome is a structurally lower CAC over the next twelve months, driven by creative intelligence, not media efficiency tricks.

What you'll own:

• Blended CAC by channel and matrix cell
• Hook rate and CTR on cold acquisition creative
• Net-new concepts shipped per month (not variations)
• Creative-attributed contribution to first-booking volume

What we're looking for:

• 5+ years in performance creative, creative strategy or growth marketing — with 2-3 years owning a CAC, hook rate or CTR number directly
• Hands-on with Meta, TikTok, Google and creative analytics tools (Motion, Atria or similar)
• AI-native — you've built automated creative workflows, not just used ChatGPT for subject lines
• As comfortable reading a performance dashboard as writing a brief
• GA4 and Hex (or equivalent) — you pull your own data

Why this role:

• Remote, fully flexible, mission-driven
• 38 days holiday, free trip in year one, £500 travel voucher, AXA private healthcare
• A direct line to leadership who want to be pushed
• A function to build, not inherit