Media Buyer

Our ideal candidate will bring:

A passion for using paid media to drive e-commerce success and has a proactive, data-driven approach. They should be experienced in managing high-budget campaigns, optimizing for performance, and developing scalable strategies. The candidate should also have in-depth knowledge of the e-commerce CPG space.

Duties and ResponsibilitiesCampaign Development & Execution

• Plan and execute paid advertising campaigns across platforms such as Meta, TikTok, Google Ads, YouTube, and others.
• Develop strategies to maximize ROAS while scaling campaigns for Integra brands.

Optimization & Testing

• Continuously analyze and optimize ad performance to improve KPIs like ROAS, CPA, and CTR.
• Perform A/B tests on creatives, audiences, and landing pages to enhance campaign performance.

Creative Collaboration

• Work closely with creative teams to deliver ad assets (copy, visuals, and videos) tailored to platform best practices and audience preferences.

Analytics & Insights

• Use tools like Google Analytics, Meta Ads Manager, and TikTok Ads Manager to track performance and report actionable insights to stakeholders.
• Provide data-driven recommendations for improving overall advertising efforts.

Trend Monitoring & Innovation

• Stay informed on platform updates, algorithm changes, and new advertising opportunities to maintain competitive campaigns.
• Analyze industry trends and competitors to identify new strategies.

Qualifications

• 4-7 years of experience in social media advertising or media buying, particularly for e-commerce CPG brands.
• Strong expertise in Meta, TikTok, Google Ads, and YouTube, with additional experience on other social media platforms being a plus.
• A demonstrated ability to manage large ad budgets and achieve high ROAS.
• Proficiency in analytics tools like Google Analytics, Shopify, and ad platform dashboards.
• Strong understanding of full-funnel advertising strategies for e-commerce and CPG.
• Experience with brand and creative marketing briefings and collaboration to help develop engaging, high-performing ad assets.
• Highly analytical and results-oriented.
• Detail-focused with strong time-management and organizational skills.
• Adaptable and eager to stay ahead of industry trends and test innovative strategies.
• Excellent communication skills to present insights and collaborate with cross-functional teams.

Preferred Qualifications

• Certification in Meta, Tik Tok, Google Ads.
• Familiarity with email marketing, SMS, push notifications, and other complementary channels.
• Previous experience managing seasonal campaigns and CPG product launches.

Benefits

• Medical, Dental, Vision, Life Insurance
• 401k plan
• Additional Opt-In Insurances
• Vacation + Sick Time Pay